When: November 8, 11:30 a.m. - 1:30 p.m. EST
What: How to Optimize and Measure Trade Show ROI (http://www.marketingprofs.com/
Management's demand for accountability of exhibits and events often drives sales and marketing managers to focus on measuring only bottom line results. But today's exhibit marketers need to move beyond simply justifying their programs. In today's highly competitive environment, marketers need more predictive information to help them make key strategic and tactical decisions that will lead to smarter allocation of budgets and performance improvements that will lead to optimization of bottom line results.
This session will provide marketers with an approach to measuring trade show exhibits that can be applied to all size exhibit programs. Specific measurement tools will be presented to illustrate how to measure objectives of all types, identify strengths and weaknesses of the exhibit for performance improvement and provide decision-support information. Participants will learn:
- A framework for measurement that provides the basis for designing any exhibit measurement program
- Specific tools to measure and optimize ROI - including free online tools, basic do-it-yourself baseline metrics, and more sophisticated measurement techniques and metrics
- Benchmarks of performance for comparison to other exhibitors.
- How to use and interpret results to make better strategic decisions and improve performance.
- Best practices in exhibit measurement.
Who Should Attend
Marketing, communications and event marketing management professionals who want to quantify the value of their exhibit programs in contributing to overall corporate marketing objectives, optimize results, and understand how to better allocate their investment in trade shows.
Price: Marketing Profs Pro members, free. Non-members:
To Register: https://www.marketingprofs.com/
About Exhibit Surveys, Inc.
Established in 1963, Exhibit Surveys, Inc. specializes exclusively in conducting research, measurement and strategic consulting for the exhibition and event marketing industry. The company has conducted primary research on more than 5,000 exhibitions and events and over 10,000 individual exhibits in all major segments of commerce on six continents. Its clients represent all segments of the event industry, including exhibition organizers, exhibitors, private event organizers, suppliers, CVBs and convention facilities. For more information, follow Exhibit Surveys on Facebook, Twitter (http://twitter.com/
Exhibit Surveys, Inc. and the Exhibit Surveys logo are trademarks and Be a Knowbody is a registered trademark of Exhibit Surveys, Inc. in the United States and other counties. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.