Andrews' presentation focused on the ways that firms can embrace the new era of inbound marketing, including content marketing, search engine optimization and social media, to promote their services and nurture leads from awareness to close.
Accounting Today serves as a leading source of business news for the tax and accounting industry, providing breaking news, analysis, and industry insight in both online and off-line publications. Its Annual Growth and Profitability Summit aims to educate accounting firm leaders on how to make their business more successful via in-depth sessions on Tax, Technology, Practice Management, and Mergers/Acquisitions.
About Marketri LLC
Marketri LLC provides results-driven marketing solutions for small to mid-sized B2B companies, including accounting, law, engineering, construction, management consulting, architecture and other professional services firms, that get measurable results and move its clients’ businesses forward. The firm offers strategic marketing consulting at the Chief Marketing Officer level and provides a virtual full-service marketing department to companies with little to no in-house marketing capabilities. Marketri specializes in inbound marketing solutions that focus on lead generation through integrating content marketing with social media and search engine optimization. The firm is headquartered in the greater Philadelphia area and partners with growth-minded companies throughout the United States.