Marketing Expert Dr. R. Kay Green Releases Marketing Rule Book For Women In Business

Nov. 3, 2012 - PRLog -- Dr. R. Kay Green, a PhD marketing pro who is CEO/president of her own thriving firm as well as a professor of marketing, has tapped into their combined strengths to offer exceptional insight into:

* Finding your niche
* Establishing your brand
* Revitalizing your strategies
* Building the right network
* Rendering the competition irrelevant

Concrete, time-proven advice makes I've Been Called the B* Word...a must-read for any woman striving to achieve business success. Rather than simply cheering women on, the book provides detailed ‘how-to' steps, while tips from the pros offer a discerning process for living and working at your best, suggesting how to: create the proper mindset; dress for the part; reinvent yourself; be relentless without being overbearing; and inspire others while on the road toward fulfilling your dreams.

"I've Been Called the B* Word... is not about being a bitch," says Dr. Green. "It's the exact opposite - it is about the diversity, leadership and empowerment of women today. We include many other b* words in the book, but they are words that describe positive attributes. If you are a woman with a career, you will find invaluable wisdom in this book. If you are a woman entrepreneur, you will find a veritable roadmap to small business success. And if you've ever been called the B-word, this book will change your life."