Attracting new clients means being found in the search engines, which in turn requires a certain amount of knowledge about search engine optimization (SEO) for both websites and blogs. Without a strategic approach to SEO, photographers are at the mercy of the search engines, and can quickly fall behind their competitors in the local search results, which can negatively impact the level of new business they receive.
"Many photographers are still stuck with the idea that SEO is too difficult to learn, or takes too much time to implement for their business", says Nigel Merrick, business coach and author of the successful Zenologue Photography Business and Marketing blog. "But, even though some photographers are able to learn the basics of SEO, they're still running into trouble acquiring enough backlinks to make a real difference."
Backlinks are a critical part of every website's off-page SEO activities, but the quality of those links matters a great deal. "Off-page SEO accounts for about 75% of the factors contributing to our search engine ranking", says Merrick. "Of course, we don't have full control over who links to our websites, but it's still important to have as many links as possible from trusted websites that are also related to what we do."
To help provide photographers with an effective boost to their backlink profile, Merrick has worked to provide every one of the Zenologue website Inner Circle members with an attractive personal profile page, which allows each photographer to have a fully-customizable link to their business website, as well as links to their social media channels, featured videos, and a comprehensive bio.
"The custom profile is a great presentation of the photographer's work", says Merrick, "but the golden nugget is the followed link to their website, allowing the search engines to credit them with the full value of a link from a trusted and relevant website."
The Zenologue Inner Circle members are in full agreement. "I'm very excited about this feature!" says Kristi Nelson Church of Phoenix-based Dreamcicle Studios, http://dreamciclestudios.com/
Deborah Chetwood, an award-winning photographer from Austin TX, http://www.thetxphotographer.com/
To learn more about how the Zenologue Inner Circle can help your photography business perform better in the search engines, all while providing valuable education about marketing, business and SEO, visit http://www.zenologue.com/
About Nigel Merrick & Zenologue Photography Business and Marketing
Nigel Merrick is a professional photographer, business coach, and author of the popular Zenologue Photography Business & Marketing blog. Zenologue's mission is to help professional photographers succeed in their business through the use of proven marketing and SEO strategies, which is accomplished through an extensive library of articles, interviews, webinars and training programs.