Lucy Jacobs of Spruce Media to Speak at ad:tech New York

Nov. 5, 2012 - PRLog -- San Francisco, Calif.(Nov 5, 2012) – Spruce Media, the leading provider of enterprise-class marketing solutions for Facebook Ads, today announced that Lucy Jacobs, chief operating officer of Spruce Media, will join a panel discussion at ad:tech New York, to be held on November 7-8 in New York City.

News Facts:

Jacobs will speak on the Facebook Friends with Benefits: Using Timeline, Ads & Apps panel, scheduled on:

Thursday, November 8th from 11:00am to 12 noon.

Joined by speakers from Salesforce Marketing Cloud, Napkin Labs, Aramark Parks and Destinations, and Motivity Marketing, the panel will discuss how marketers can avoid wasting time and money on the platform by choosing the right tools. They’ll explain why some brands need a content-rich timeline, while others need targeted ads like Sponsored Stories or the Log-Out page, and in some cases, why brands need to build and deploy custom apps to cut through the social clutter. They’ll provide real-world examples of smart strategies that include the right mix of tools to deliver the highest engagement from a carefully-chosen audience.

Lucy Jacobs oversees the Spruce’s business functions including sales, marketing, business development and communications. Prior to Spruce Media, Lucy was VP of Sales, Business Development and Marketing at adBrite and was responsible for adBrite’s sales and business development strategy from June 2006 to April 2011. Lucy was tasked with driving both supply and demand for the largest independent ad exchange serving more than 1 billion impressions a day on over 120,000 sites through agency sales, performance sales and Real Time Bidding and DSP relationships. Lucy holds an MBA from Harvard Business School, is qualified as a CPA and holds a Bachelor of Commerce Degree (with honors) from the University of Cape Town.

Resources:

• About Spruce Media -- http://www.sprucemedia.com
• Follow Spruce Media on Facebook -- http://www.facebook.com/sprucemedia
• Follow Spruce Media on Twitter -- http://www.twitter.com/sprucemedia

About Spruce Media:

Spruce Media is the leading provider of enterprise-class marketing technology that delivers real results at scale, and drives consumers from likes to influence for the most successful advertisers, agencies, and trading desks on Facebook. Recently named one of 12 Facebook Strategic Preferred Marketing Developers, the highest distinction of excellence offered, Spruce has pushed over 300-billion impressions through its software and is the technology of choice for 4 of the 5 largest advertisers on Facebook. Founded in 2010, Spruce has developed a robust solution integrating ad creation, bid management, analytics, and reporting into one easy to use, yet powerful interface, which can be licensed or coupled with managed services. Spruce Media is based in San Francisco and has sales offices in Los Angeles, Dallas, Chicago, Minneapolis, Washington D.C, and New York.

Press Contact for Spruce Media:

Brian Ferrario
Vice President, Marketing
brianf@sprucemedia.com

©2012 Spruce Media Inc. All rights reserved. Spruce Media is a registered trademark of Spruce Media Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.