Cinépolis India achieves 6 million patrons’ milestone

Nov. 2, 2012 - PRLog -- November,2012: Cinépolis, the world’s 4th largest cinema chain and India’s 1st international exhibitor today has announced the achievement of yet another milestone of serving more than 6.0 million patrons in India, within less than 3 years of its operations. Driven by innovation and progressive International technology such as 3D screens with the world’s best Real-D technology, Coffee Tree – In house gourmet restaurant, Dolby 7.1 surround sound and 100% digital 2k screens across its outlets in India, the theatre experience imparted at Cinépolis has won many loyal patrons and recognitions in the Indian market.

Mr. Milan Saini, Managing Director and Country Head, Cinépolis India added, “We are thankful to our patrons and appreciate their consistent support and encouragement that was instrumental in helping us reach this milestone. Our phenomenal growth has inspired us to bring further entertainment options to the country like launching India’s first Cinépolis VIP, our pioneering luxury cinema brand at Ludhiana. This underscores the acceptance and appreciation of International cinema experience and Cinépolis as a brand.”

Cinépolis’s unique programs and innovations have been instrumental in the company achieving this success. The over one million member strong loyalty program called ‘Club Cinépolis’ and advanced technology enabled mobile & internet ticketing, ‘Cineticket’ have received overwhelming response from the movie lovers in India and achieved huge success with high participation and membership.

Mr. Ashish Shukla, Head Exhibition, Cinépolis India added, “Our constant endeavor is to reach the next level and offer our cinegoers the best end to end cinema experience. We have connected with our patrons through their preferred communications channel, facebook even before we launch in the city and include their feedback and expectations in our plan. This has worked magnificently for our cinemas.”

At present, Cinépolis operates in eight Indian cities namely Amritsar, Patna, Thane, Ahmedabad, Surat, Bhopal, Ludhiana and Bangalore. The company plans to open 500 screens in the country by 2016. Sync with the audience aspirations, the cinema chain has become known among movie viewers of the country for its all digital screening format that enables crystal clear picture quality and the best-in-class sound technology that makes the surround sound close to a real-life experience.

About Cinépolis India

Cinépolis India is a wholly owned subsidiary of Cinépolis and is the 1st international exhibitor in India. The company started its operations in India in 2009 at Amritsar and won the ‘Most Admired Retail Launch’ award in 2010 followed by the ‘Most Admired Retailer of the Year – Innovative Retail Concept’ award in 2011 at the prestigious India Retail Forum. Cinepolis currently operates 44 screens in India. The company has aggressive plans of rolling out 500 screens by 2016.

About Cinépolis

Cinépolis is the world’s 4th largest movie theater circuit, operating more than 3,000 screens in 11 countries and serving more than 116 million patrons annually. The company operates its screens under four different brands that span across the ultra premium to the extreme value segments. Cinépolis was the first cinema exhibitor in the world to pioneer the concept of premium and luxury movie theaters via its Cinépolis VIP brand. The company aspires to provide its patrons the best overall experience in filmed entertainment and employs a global workforce of 18,448 people to support its mission. Founded in 1971, privately held Cinépolis is headquartered in Morelia, Mexico.