Digidev, (Digital Development Group) is a Los Angeles, California based business which provides a seamless, scalable and integrated back-end technological solution giving content owners distribution capability across multiple platforms using existing Internet Protocol (IP) services, providing increased monetization opportunities and greater control over distribution.
Digidev is focused on the opportunity presented by over-the-top (OTT) Home Entertainment Media which targets DVD players and video game consoles, Smart TVs, stand alone internet connected devices such as Roku and Google TV, etc… plus mobile devices with built-in internet connectivity. These devices piggyback on existing network services in consumers homes and offices, pulls content from the Internet and delivers it to the consumers TV set or other display unit. It’s often referred to as “over-the-
This is a very important distinction to be made, as the ISP in effect is providing the pipeline / distribution channel for the content, but does not interfere with or participate in the actual delivery; rather, the ISP simply transports IP packets. This is a different business proposition than offering Video-on-Demand (VOD) services, where the ISP (which may be a telecommunications company, cable operator or Internet only provider) is handling storage, billing and other logistical and rights oriented responsibilities and not just ensuring that data reaches the consumer.
Driving visitors to visit dedicated Websites or even to tune in to television programming on a fixed broadcast schedule is becoming more difficult and an outdated concept, as consumers are increasingly adopting a mindset of an on-demand model – essentially, getting what they want, when they want it, and not having this dictated to them.
Joe Q. Bretz, Digidev President