The event is part of the club’s monthly “ThinkTank”
Meaghan McCann, the speaker for the evening and owner of Search Ad Marketing/ founder of P2C2- suggests attendees to bring in their laptops.
According to her, there’s been a continued rise of unqualified practitioners, time and money spent on display advertising that don’t work. "This is because most small businesses are either afraid of pay per click and think they don't have smarts nor the time to really learn how it works" she mentions. It is her passion to help small business owners succeed in digital marketing.
Google Display Ads are Google’s way to let advertisers & businesses advertise on websites using text ads, image ads or rich media and video ads. According to the Wall Street Journal (WSJ), “Google is expected to surpass Facebook in Display Ad- Sales”.
P2C2 invites entrepreneurs, business owners & professionals who wanted to effectively use Internet advertising for their business to join the group and improve ROI on online advertising.