North Carolina Biscuit Maker Champ Featured in National Hardee’s TV Ad

PRLog (Press Release) - Oct. 31, 2012 - DURHAM, N.C. – Hardee’s® Biscuit Maker Shirley Jones, of the Hardee’s restaurant at 3921 N. Duke Street in Durham, is the star of a new national advertising campaign to introduce the Ribeye Steak, Egg and Cheese Biscuit. Jones is the reigning 2012 Best Biscuit Maker of Boddie-Noell Enterprises, the largest Hardee’s franchisee in the U.S. The ads will air in markets throughout the country beginning today.

Jones, who has worked for Boddie-Noell for over 15 years, is a two-time biscuit maker champ, advancing among over 800 of the company’s other biscuit makers to claim the title in 2009 and 2012.  Boddie-Noell holds its Best Biscuit Maker Contest annually and evaluates each contestant on the appearance and quality of his or her biscuits as well as knowledge of proper biscuit equipment, cleanliness and care of biscuit equipment, and knowledge and execution of company procedures.

“The key to making a great biscuit begins with loving what you do,” said Jones. “After that, practice and following the procedures are important.”

“We’re proud to have Shirley representing Boddie-Noell in this national tv ad,” said Bill Boddie, president of Boddie-Noell Enterprises. “Shirley is a great biscuit maker and an important member of the Boddie-Noell family.”

The campaign for the Ribeye Steak, Egg and Cheese biscuit showcases Jones’ biscuit-making expertise and shows the process of baking biscuits from scratch through extreme close-up photography and unique camera angles and movements. The first ad can be viewed here (http://youtu.be/ojFg9zS4-jM) on the Hardee’s YouTube channel.




About Boddie-Noell Enterprises

Celebrating its 50th anniversary in 2012, Boddie-Noell Enterprises (BNE) is a diversified family owned business engaged primarily in restaurants and land development. Founded in 1962, BNE is the largest Hardee’s franchise operator in the United States with 335 restaurants in four states. The company is based in Rocky Mount, N.C. For more information, visit www.bneinc.com.

About Hardee’s
Celebrating more than 50 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, Calif. As of the end of the second quarter of fiscal 2013, the Company, through its subsidiaries, had a total of 3,279 franchised or company-operated restaurants in 42 states and in 26 countries, including 1,333 Carl's Jr.® restaurants and 1,939 Hardee's restaurants.  For more information, or to find a Hardee’s near you, go to www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.

Photo:
http://www.prlog.org/12013345/1