CEO of Nurture Marketing Joins The Partner Marketing Group

Oct. 31, 2012 - PRLog -- Barbara Pfeiffer, founding partner of Nurture Marketing, has joined The Partner Marketing Group. In her role as CEO of Nurture Marketing, Barbara Pfeiffer has helped develop the company into a strong player within the B2B marketing space.  

Barbara’s passion lies with channel marketing and helping ERP and CRM partners develop and maintain a strong marketing strategy. To follow her passion, Barbara has decided to leave Nurture Marketing and join The Partner Marketing Group (http://www.thepartnermarketinggroup.com/) a leader in marketing programs and services to help technology publishers such as Microsoft and Sage, as well as ERP & CRM resellers, ISVs and MSPs grow their business with demand generation, content development, and consulting and training.

Barbara Pfeiffer says, “The reseller and ISV channel is dear to my heart; I love helping partners with their marketing needs. By joining The Partner Marketing Group team, I get to continue what I love most about my career and work even closer with partners in the channel.”

Barbara began her career in 1991 with Microsoft Corporation (http://www.microsoft.com/), running marketing, channel programs, and small to medium sales programs in the Northeast. After leaving Microsoft in 2001, Barbara spent 3 years consulting to Microsoft and the channel before joining with other marketing experts to create Nurture Marketing. As a founder of Nurture Marketing, Barbara was responsible for channel marketing programs such as GAP, Landlord, and Butterfly Publisher.

Cheryl Strege, President of The Partner Marketing Group says, “I’ve known Barbara for many years and I know her experience with Microsoft channel marketing programs will be a valuable asset to our team and to our clients. Barbara brings a wealth of experience that will be instrumental in our growth as we expand our services. I am delighted to have the chance to work closely with her.”