Leeds-based Branding Company, Creative Emporium, appoints new Marketing Communications Manager

Nov. 1, 2012 - PRLog -- Media Contact: Rachael Simpson, Marketing Communications Manager

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Leeds-based promotional branding company, Creative Emporium, expands its marketing team with the appointment of new Marketing Communications Manager

Creative Emporium, one of the UK’s leading branding and promotional merchandise specialists, has appointed Rachael Simpson to the role of Marketing Communications Manager, in a move towards a strategic repositioning of its services.

The Leeds-based firm, whose client roster includes high profile blue chip brands such as Nectar, a long-standing contract with leisure equipment producer Life Fitness, and a recently awarded contract with the University of Manchester and Manchester Business School to provide their branded merchandise – recently added to its marketing team to enable it to maintain focus on the core business whilst opening up new opportunities to expand and position itself as a full service creative marketing agency.

Despite the challenging economic climate, the company has continued to recruit new talent, with Simpson being the latest recruit that now sees the workforce at 42 employees – including 14 new recruits since January this year. “The growth in recruitment is aligned to our significant growth over the past three years, with our forecast to reach in excess of £5m in 2013”, commented Gavin Faulkner, the firm’s Head of Sales.

Simpson brings a wealth of business-to-business and consumer marketing experience in developing campaigns, using a mix of online and offline skills, including digital marketing and brand development, where her efforts have been more focused in recent years. She joins Creative Emporium from award-winning fresh food retailer Keelham Farm Shop, where she was responsible for the management of a half a million pound re-branding project and increasing the retailer’s online presence through social media and email marketing. Prior to this, she held marketing roles in organisations within the digital media, engineering and manufacturing sectors.

In her role at Creative Emporium, she will focus on developing the company’s brand, and a marketing framework to provide strategic and creative branding services; a move stimulated through demand from existing clients for the company to operate as more of a ‘full service marketing agency’, offering a holistic approach to client’s marketing requirements. She will work in the marketing team alongside Hannah Potts, who has over 10 years’ marketing experience, and has worked at the company for the last three years. Potts has been invaluable in developing the company’s marketing services and project managing its flagship online ordering system, CO3. Her role will see her working closely with Simpson on the implementation of marketing campaigns for Creative Emporium and its clients, with a focus toward its digital marketing services, and the continuing development and project management of the company’s revolutionary CO3 custom online ordering system, from design and build through to launch.

The marketing team will be enhanced by the firm’s creative and digital team of 7, including a mix of experienced graphic designers, illustrators and web developers.

Simpson commented on her new position, “Creative Emporium is a fantastic, innovative branding company and I am delighted to be joining such a capable marketing and creative team. I look forward to building on the success it has already achieved to date and continuing its significant growth”.

Creative Emporium’s Founder and Managing Director Darren Cohen added, “We are now in a position to maximise our opportunities through a strategic branding approach for our clients, through the rest of 2012 and beyond. With Rachael’s appointment we are adding to our already strong talent pool. The additional expertise of our creative and digital team will provide another dimension to our marketing, creative and branding services, and we aim to take Creative Emporium to a new level by extending our service offering and reinforcing our reputation as the complete branding solution specialists”.

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Note to Editor:

Creative Emporium, part of Infinity Incorporated, was founded in 1998 and has rapidly grown to become one of the UK’s leading branding companies, delivering a broad range of services including promotional merchandise, corporate clothing and uniforms, print fulfilment and point of sale. Their goal is to provide ‘The Complete Branding Solution’, and supporting each of these services is a capability in web design and development, graphic design and strategic marketing, that helps build brands by creating awareness and connecting them with their target audience to encourage purchase behaviour. Today, it employs a team of 42, including a mix of dedicated account and project managers, talented creatives and experienced marketing specialists, with a client portfolio featuring leading trade and consumer brands, retailers, and manufacturers, in the UK, EMEA and worldwide.

Its ethos is to put innovation at the forefront of everything. Working with national and international clients, it has created a bespoke online ordering system, CO3. Designed and developed completely in-house by its award-winning web team, it has revolutionised  the ordering of merchandise and marketing materials – being a client’s ‘virtual marketing manager’, allowing for quick and simple call off of stock from anywhere in the world. This system is already in place with several of its blue chip clients in over 30 countries throughout Europe, the Middle East and Africa.

For more information, please visit: www.creativeemporium.co.uk, or  www.co-3.co.uk  for online ordering systems.