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New Fund Addresses Economic Trend, Eases Financial Challenges for Some Older Adults

Senior Living Community Establishes Benevolent Fund to Assist Residents in Need

 
PRLog - Oct. 31, 2012 - GAINESVILLE, Fla. – With Americans living longer, health care costs continuing to rise and financial markets remaining sluggish, more seniors are finding themselves in a difficult spot.

At The Village, a senior living community in Gainesville, the creation of a new Benevolent Fund will assist residents who are facing the depletion of personal assets through no fault of their own.

“We’re focused on enhancing every resident’s quality of life, and this new fund will help further our mission by providing peace of mind for residents who are encountering some unfortunate times,” says Jim Antonucci, executive director of The Village. “Across the country, older adults on fixed or limited incomes sometimes find themselves unable to cope with escalating health care costs. What do they do, where do they go? Those will never be questions for residents at The Village.”

As a rental retirement community, The Village does not require an upfront entrance fee that is typical at many senior living communities. Unlike most rental communities, however, The Village offers assisted living and memory support on its campus, in addition to its independent living cottages and apartment homes.

“Vibrant and engaged seniors have a plan to ensure they’re in control of their life and health experience, and they don’t want to burden anyone,” says Troy Hart, president of SantaFe Senior Living, sponsor of the non-profit community. “The new Benevolent Fund builds on our strong financial foundation and gives residents an added sense of security that no matter what happens, they can lead the lifestyle they prefer and receive whatever care might be needed. We want an environment where hospitality is a cornerstone of their experience, and this fund is another way of demonstrating that commitment.”

“People know The Village as a place to engage or reengage in life,” says Antonucci. “We want residents to focus on living an active lifestyle and enjoying amenities such as restaurant-style dining, concerts and cultural activities, without being worried about the health of their finances.”

The Village’s announcement of its new Benevolent Fund comes at a time when personal finance issues are poised to become a more prominent issue in the years to come. Baby Boomers are the next wave of residents at senior living communities, and according to the Pew Research Center, they’re the most concerned of all age groups about the health and future of their finances. Nearly six in 10 boomers said their household finances worsened over the last five years.

“We take great pride in staying out in front of trends in senior living and the health industry,” Hart says. “We’re dedicated to finding ways to meet the changing needs and desires of older adults to provide an enriched and fulfilling lifestyle.”

The primary purpose of the Benevolent Fund is to provide financial assistance to residents who need such support. In addition, donations can also go to support philanthropic efforts, program development and capital projects at the community.

Media Contact
Photo/video, interview and other media opportunities are available. For more information, contact: Dave Dunn, GlynnDevins, Public Relations, ddunn@glynndevins.com  Direct: 913-754-2318

About The Village
The Village is North Florida’s premier rental retirement community. For more than 25 years, it has provided maintenance-free independent living, as well as access to on-site health care, including assisted living and memory support, if ever needed. The Village is located on 104 acres at 8000 N.W. 27th Blvd., Gainesville, Fla. For more information, visit www.thevillageonline.com or call (800) 653-2104.

About SantaFe Senior Living
The Village is one of three Florida retirement communities owned and operated by Gainesville-based SantaFe Senior Living. SantaFe Senior Living is a division of SantaFe HealthCare, a family of community-based, not-for-profit organizations serving Floridians throughout all phases of life. SantaFe is dedicated to providing seniors high-quality housing, enriched lifestyle and health care options designed for their specific needs and interests. For more information, visit www.santafehealthcarefl.org

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Location:Kansas - United States
Industry:Health
Tags:the village, senior living community, retirement
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