Driven by high volumes of online user-generated content, SA&I is an exploding area for marketers and high on the list of enterprise priorities for 2013. Research by Hypatia Research Group has found that most enterprises will start using SA&I tools for customer service, brand and marketing communications ,and competitive intelligence functions before expanding its usage into other areas of the business.
WHO: Leslie Ament, Senior Analyst and Vice President of Research at Hypatia Research Group, and Jason Schneider, Senior Vice President of Sales at Clarabridge, will educate attendees on the latest tools and best practices for SA&I initiatives, ways for marketers to lead the charge for SA&I within the enterprise, and tactical and strategic ways to make sustainable change a reality.
WHEN: Thursday, Nov. 8, from 1:00 p.m.-2:00 p.m. ET
REGISTER: Register for free here (https://clarabridge.webex.com/
Clarabridge is the leading provider of Customer Experience Management (http://www.clarabridge.com/
About Hypatia Research Group
Industry analyst and market research firm Hypatia Research Group delivers high-impact market intelligence, industry benchmarking, best practice and vendor selection research for how businesses use technology and service providers to capture, manage, analyze and apply customer and market intelligence to enhance performance and accelerate growth. Coverage includes: Customer Relationship Management (CRM), Business Intelligence, Advanced Analytics, Customer Analytics, Social Media, Text Analytics, Marketing Automation, Information Management, Customer Data Management/Data Quality and GRC. Since 2001, clients have relied on Hypatia for industry insight, expertise and independent market research for guidance in assessing various technology and service options. www.hypatiaresearch.com
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