"We're talking about every email every employee sends," Brad Shepard, product manager, pointed out, "an error or missed opportunity there, on such a large scale, can be pretty costly.
"Is your email address in your signature? What happens if your email's forwarded and your contact can't just hit 'Reply'? What if in that forwarded email your 'From:' address is converted to just your name? How will they get in touch?
"What about social media? Do any of your email contacts know they can Follow you on Twitter? Do they even know you're on social media? Or what you use it for?
"It's required reading for anyone using a corporate email signature.
Do Make It Social
"Social media is on the mind of every marketer right now – use your signature to connect social with mail. Firstly, give contacts a taste of your content: put a recent Tweet or a blog post snippet (the whole post won't fit) under your signature.
"Then, add a social media link so they can Twitter Follow or Facebook Share in a click. Unilever added a Follow link and went from 40,000 Followers to 235,000 in just 10 months – for free.
Don't Do It Yourself
"The number one biggest mistake on signatures is inconsistency across the company because all the employees create their own. One might have a logo from 1994; the next might be using a logo that’s 1,013 pixels wide – beneath a misspelled address.
"Use the same template across your company. Make sure every signature matches a professional, stylish format that you've approved.
Do Use The Right Tools
"It sounds vague but keep it in your mind – it's a signature, not a word document, not a web page and not an image on its own. If you know HTML, code it accordingly – avoid some of the pitfalls we'll detail further on.
"If you don’t know HTML, don’t use Microsoft Word or Outlook to draw your template. They’ll format it in their own way: any other program (or another version of that same program) may interpret the layout differently and display it incorrectly."
The full set of email signature (http://www.exclaimer.com/
"Everyone from massive multinational banks to local hardware stores can get it wrong," Shepard observed, "we want to show everyone that, with quality software and service, the signature can be a strong business asset for any organization."