PRLog - Oct. 31, 2012 - DUBLIN, Ireland -- AdCom Marketing, the European leading PPC and SEO agency (http://www.adcomkt.com/)
Mouse_Move_Heatmap - AdCom Marketing.
AdCom is changing the way that PPC and SEO optimization and management is conducted. Generally companies don’t analyze their users’ on-site behaviour, which results in high bounce rates, disparities between users’ expectations and the way that the website presents itself in terms of layout, contents and usability.
With AdCom, companies adapt and optimize their websites to the user that is coming via PPC and SEO. With such a perfect alignment between traffic sources and user behaviour, the on-site conversion rate and Online sales increase exponentially.
Responding positively to the users’ frame of mind tends to improve the sales volume, sales frequency and increases customer lifetime value. AdCom focuses on the fact that if a company improves their on-site conversion rate from 1% to 2%, then it is doubling its sales and turnover.
Another advantage of AdCom’s methodology is that optimizing a website is usually inexpensive when comparing with increasing investment on PPC or SEO.
“An integrated approach between traffic sources, user behaviour and website performance is the only way to fully maximize Online Marketing results. For too long companies have tried to grow sales simply by increasing PPC and SEO spend overlooking the users that are already engaged with their websites”, said Pedro Silva, CEO of AdCom Marketing.
The techniques and tools that AdCom employs on the website optimization service involve mouse movement, clicks, attention and scroll heatmaps, form analytics, conversion path funnels, A/B and multivariate testing, users’ feedback, amongst others. AdCom uses a transparent website optimization system and a clear reporting, giving its customers a complete understanding and an absolute control over the whole optimization process.
AdCom Marketing has offices in Dublin, London and Lisbon. See http://www.adcomkt.com to learn more.
About AdCom Marketing
AdCom Marketing is an ex-Googler award-winning PPC and SEO agency enabling companies to achieve high quality performance in terms of Online Marketing, Online sales and profitability.
The PPC service offers the most complete range of options including Campaign Creation, Optimization and Management, Keyword and Placement Research, Competition Analysis, PPC tracking and PPC Training Courses.
The SEO service comprehends on-page and off-page optimization including SEO page optimization, link building, PR for SEO, SEO Tracking and SEO Training Courses.