A quirky idea from the NHS, Stoptober gained 268,000 pledges from the 8 million people who smoke in the UK. At a cost of £5.6 million the Health Minister Anna Soubry said the campaign “exceeded expectations”
So why not take this evidence and make a more sustainable program. The iPhone app Cigrr takes the research behind Stoptober to another level. It treats its users like “junkies” according to a recent press release and rather than just tell them to suddenly quit it actually uses a clever algorithm that calculates a smoking reduction plan similar to what is used for drug addicts who go into a rehabilitation program.
The 12 month reduction takes smokers from an average habit of 12 per day (in the UK) to 1 cigarette per day with the belief that giving up smoking 1 cigarette per day is easier than trying to give up when you smoke 12 per day! The app which will launch in December 2012 ready for the New Year (and all those New Year’s resolutions around stop smoking) will be FREE and will guide the user through the program day by day.
It has features such as a daily dashboard that shows daily cigarette allowance, a month by month progress bar so you can see how well you have done, a countdown timer to when you will be smoke free and also a money box showing how much you have saved. The app also boasts a clever algorithm that also has built-in failure points – so the app already knows you’re human and that you will at times screw up!
Lastly the app allows its users to unlock badges at certain milestones such as day 1, week 1, month 1 etc which you can share socially with your friends and family on Facebook and Twitter to gain their support. If that wasn’t enough the founders of the app also have built relationships with some brands who will be giving away prizes such as a holiday, 1 years gym membership, tablet PC’s and other prizes as an incentive to those who successfully complete the program and quit.
So for all of those thousands that didn’t quite make it in just 4 weeks, take 12 months and FINALLY quit smoking using this clever little app.