Against the Clock Crowdfunding for Watertight Marketing Revolution

Oct. 30, 2012 - PRLog -- One business woman and author of Watertight Marketing, Bryony Thomas, has turned to crowdfunding in an alternative move to fund her mission to help stop small businesses leaking profit and wasting money on poor marketing.  

Seeking backing through Pleasefundus, a crowdfunding site set up to help small businesses and creative projects get off the ground, the Watertight Marketing pleasefundus (http://pleasefund.us/projects/watertight-marketing) project only has until 21 November 2012 to raise £5,000 with supporters receiving rewards in return.  But, in an ‘all or nothing’ deal, every penny will go back to backers if the crowdfunding target isn’t reached.  

The book, Watertight Marketing, is coming out in January and provides a step-by-step framework for small business owners to put a marketing operation in place that delivers long-term sales results.  By raising money through crowdfunding, Bryony Thomas will also launch a powerful companion website to go alongside the book, providing practical action plans and tools, templates, videos and downloads, and even a tracking system to help readers measure the business results of putting the book’s ideas into practice.

Bryony Thomas, author of Watertight Marketing, said: “It will happen, I’ll make sure of it but crowdfunding is the only way I’m going to make the website happen now and in time for 2013 – making it the year that small businesses finally turn their marketing efforts into genuine sales.”

The book itself has already received phenomenal feedback from business owners who’ve seen a preview copy.  Rave reviews include “This is a breakthrough marketing book for small businesses.  It ditches all the fluff and nonsense and gives a business owner exactly what they need to get their marketing into gear,” Mark Mason, CEO of Mubaloo and IOD South West Director of the Year.  “Watertight Marketing is a long overdue book” says Prof. Merlin Stone, and Nick Dean from Bristol-based Ad Lib Recruitment, comments: “Watertight Marketing is brilliant.”

Bryony Thomas concludes: “Hardworking 60+ hour weeks are typical, but I’m yet to find a business owner that isn’t throwing some of their time and marketing budget straight down the drain – it’s heart-breaking.  

“They are under a constant barrage of marketing advice, some of it downright dangerous, leaving them struggling because they don’t know what’s right for their business.  I’m going to change that, and make sure that small businesses get payback on every minute and every penny they put into their marketing.  The payback of making better marketing decisions is long-term sales results and through crownfunding support, I can turn my one person mission into a small business marketing revolution.”  

Backers can pledge anything from as little as £1 upwards and receive rewards in return.  These rewards include pre-publication copies of part one of the book ahead of its January launch, marketing residentials and even a hands-on workshop at the backer’s own business to put a Watertight Marketing plan into action.

To find out more about the Watertight Marketing crowdfunding project and to make a pledge, visit: http://pleasefund.us/projects/watertight-marketing  

Businesses can also get a free sample chapter and overview of the book to help decide whether to help support by visiting: Watertight Marketing (http://watertightmarketing.com/)

James Bailey, Co-Founder, PleaseFund.Us: "With so many small businesses cumulatively employing the majority of the UK workforce, there is an obvious need to help keep those businesses in business, and 'Watertight marketing' seems to be one way that can genuinely help.  There has already been a very positive response since the campaign went live.”