Independent villa tour operator, Villa Parade, has invested heavily to support its retail partnerships with the launch of new online and offline marketing and sales material and initiatives for 2013, including a new retail brochure.
Produced to be used as a content rich sales tool and a training aid, Villa Parade’s new retail brochure for 2013 is designed to incorporate a number of key features that reflect Villa Parade’s commitment to its retail partnerships, as well as its confidence in 2013 holiday market.
Andrew Warden, sales and marketing director at Villa Parade states: “Our new brochure has been produced to showcase our extensive villa programme and to support agency sales.
“As a truly independent villa operator, which started out as a retailer we understand what the retail sector needs. Our investment will support them by helping their customers’ buying decisions, whether in the agency or in the comfort of their own homes.”
Produced in an A4 format, the new retail brochure fits perfectly into existing display racks. It has also been produced without Villa Parade’s own website address and direct telephone number, allowing each retail partner to confidently rack and utilise it.
With a transparent pricing policy providing customers and agents alike with the same competitive prices Villa Parade is looking to work closer with its retail partners in developing long-term relationships.
“We truly understand the difficulty independent agents have in trusting certain suppliers, this brochure demonstrates the commitment we have to the trade and the belief we have in our supportive agents.” Continued Andrew
Villa Parade has also introduced a number of additional ‘agent friendly’ initiatives including the second week half price offers on selected properties; family of 4 from £1500 per week, including flights and car hire, and finally, agent concessionary rates giving up to 50 percent saving.
Villa Parade is also looking to offer competitions designed to let retailers win a week villa holiday so they can try out one of Villa Parade’s holiday properties for themselves, whilst at the same time enjoying a Villa Parade holiday experience.
“Our telephone enquiry service also guarantees our retail partners’ calls are answered within four rings and our online chat facility is allowing retailers to communicate directly with a member of the Villa Parade sales and administration team instantly and at no cost.” Added Andrew.
For further information, please contact Jason Kelly on Tel: 07588 749409 / email: talktojason@
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Villa Parade is keen to look at running a joint one-week villa holiday competition, offering up a free holiday for one lucky retail winner. If your publication is keen to support this competition, please contact Jason Kelly for further details.
Villa Parade is an independent villa holiday company, specialising in holiday rentals across Europe’s most sought-after and desirable resorts.
Launched in 1997, with a boutique selection of villas in Mallorca, it has steadily expanded its portfolio to include key resorts in Menorca, Ibiza, Cyprus, Portugal, Crete, Kefalonia, Tenerife and Lanzarote now accommodating up to 50,000 passengers each year.
With 350 exclusive holiday retreats spanning the Med, Villa Parade’s collection exudes charm and offers locations with the ultimate wow factor. Whether it’s a rural hideaway set in lush gardens or an elegant seafront apartment within walking distance of local restaurants,
Villa Parade has a series of unique properties perfect for any discerning traveller.
All brimming with character but boasting contemporary style, every single one of Villa Parade’s holiday villas are locally-owned and have been personally handpicked by its team of villa specialists to ensure they meet Villa Parade’s highest standard.
Nominated for a prestigious British Travel Awards 2012, for the coveted, best accommodation category, Villa Parade is committed to making holiday selection easier for all its customers. All its staff have first hand knowledge of every villa, plus its an easy-to-navigate website and online discussion facility, make selecting the perfect villa holiday much more simple.
Villa Parade’s impeccable customer service, expertise and attention to detail is second to none, and demonstrated by its high repeat booking rate – more than half of its customers booked in 2012, are repeat bookers.
Villa Parade is ABTA and ATOL bonded.