Delight your dear ones this festive season with OREO!

Oct. 30, 2012 - PRLog -- Delight your dear ones this festive season with OREO!

~World’s Number One biscuit brand launches a unique gift pack in India~

Mumbai, October 29, 2012:With the festive season just around the corner and gifts on everyone’s mind, Oreopresents a unique and special gifting option to make your festivities unique and memorable. After a fantastic first year for the iconic biscuit brand in the country, Cadbury India now introduces the world’s favorite biscuit in an attractive gift pack to add colour and excitement to your celebrations.

The artistically carved blue gift pack, aims to capture the essence of Indian festivity, blending the cultural relevance and joy associated with gifting. The gift pack bearsclose resemblance to traditional jewellery caskets,resplendent of the festive glory in India.

Positioned as a family brand, Oreo was launched on the platform of family togetherness in India. Its special ritual of ‘Twist, Lick and Dunk’ has been enjoyed by millions of consumers the world over for nearly hundred years and the brand is fast dunking its way into Indian hearts. The unique Oreo gift pack comes with a promise of creating incredible moments of togetherness for families and friends, bringing alive the joy of sharing, which is integral to the festivities in the country.

Commenting on the launch, ChandramouliVenkatesan, Director, India Snacking & AP Developing Markets – Chocolate Lead said, “Gifting is a deeply ingrained tradition in the Indian culture. The Oreo gift pack presents the delicious Oreo in a beautiful blue package to make the festivity more memorable.”

He further stated, “Cadbury India has been the pioneer of chocolate gifting in India. With the launch of Oreo gift packs, we foray into the untapped premium biscuit gifting market. We believe that theOreo gift pack is a truly distinct offering, which will further strengthen the brand’s equity amongst the consumers.”

Priced at Rs. 200, Oreo gift packisavailable at all retail and modern trade outlets. So, this festive season, ‘Twist, Lick and Dunk’ your way into the hearts of your loved ones with Oreo.

For further information please contact

Atul Malikram

9827092823

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