The Yamgo mobile TV service will capitalise on the superior speed of 4G to deliver sharper looking video and improved audio, bringing UK consumers in line with the enhanced mobile TV experience that’s become so popular in the USA, South Korea and Scandinavia.
Tomorrow (Tuesday) EE becomes the first UK Operator to launch 4G LTE services, with consumers in 16 cities due to be connected by Christmas this year.
Yamgo makes it easy to watch over 100 channels of TV on a mobile or tablet using phone based applications or mobile web pages to launch the service.
4G will make data services like mobile TV and music mainstream due to the ultra-fast connectivity, making it quicker than most home broadband connections.
Yamgo’s proprietary technology platform enables it to dynamically adapt video streams, maximising compatibility across mobile network operators and devices. Although Yamgo services work well around the world on slower 2.5G services, it’s the lightning speed of 4G that will make watching TV on mobiles mainstream.
Yamgo CEO Ian Mullins stated, “The launch of 4G is the tipping point for services like Yamgo. When all the networks have 4G rolled out across the country, it will quickly become second nature for people to watch TV on their mobile.
“The ability to use digital entertainment services like Yamgo has been available for years, but I think we all agree that with the new smartphones, 4G and the proliferation of Wi-Fi, we’re now going to see the market explode.
“We’ve seen the effect 4G has had on the use of data services in the US and I expect it to be exactly the same here. We’re pleased for all the viewers of Yamgo TV who will get a faster, better service over 4G LTE and with the benefit of our new platform.”
The news from Yamgo comes on the back of a major announcement last week that four of the UK’s largest mobile service providers have joined forces to accelerate the timetable of the 4G rollout across the country. In conjunction with communication regulator Ofcom and the UK government, Vodafone, Everything Everywhere (EE), Three and O2 have come together to form ‘Digital Mobile Spectrum Ltd (DMS).
DMS will be focused on co-ordinating operations for the roll-out of 4G on the 800MHz spectrum while ensuring that the UK’s digital television and Freeview services are not affected.
DMS will be funded by successful bidders in the upcoming 4G spectrum auction. The auction will offer a welcome boost to the UK economy, with expectations suggesting income of £2-4bn will be generated.
EE is due to launch Britain’s first 4G service tomorrow (October 30th) and expects to have reached one third of the UK’s population by the end of 2012.
The 4G services will initially be in four cities – London, Bristol, Cardiff and Birmingham – with 12 others to follow: Belfast, Derby, Edinburgh, Glasgow, Hull, Leeds, Liverpool, Manchester, Nottingham, Newcastle, Sheffield and Southampton.
All the UK mobile phone operators are expected to launch 4G services early next year.