Why Server Load Balancing tips the scales in favour of business

Oct. 30, 2012 - PRLog -- On the face of it the term Server Load Balancing implies equilibrium and stability. When it comes to commerce, experts within the global Server Load Balancing and Application Delivery Controller market say that this technology is imperative to corporate network performance and sustainability.

Executive leadership at KEMP Technologies, global manufacturer of Server Load Balancers and application delivery controllers, say primarily this technology acts as a ‘traffic controller’ on the network, sharing internal network traffic and incoming connections across multiple hardware devices.

KEMP Technologies manufactures a globally-recognised range of Server Load Balancers and Application Delivery Controllers. The company’s solutions ensure high availability of server and application resources, as well as optimisation and scalability of mission critical applications.

The company’s Server Load Balancers are approved by Microsoft for use with MS Exchange, Lync, Sharepoint and Terminal Services. The range comprises both hardware appliances and virtual (software) appliances which can run on VMware and Hyper-V and can be used for load balancing or any kind of server/application.

KEMP technologies appointed First Distribution to engage the Southern African market and create awareness around the need for Server Load Balancing solution investment and application.

Aside from a general rapid increase in overall traffic volume across company networks, decision makers have to consider the need for secure connectivity and integration between front-and back-end systems on the network and the strategic importance of reliability, web-enabled applications, performance and scalability.

“For most companies, especially those involved in e-commerce, server infrastructure that keeps timing out because it cannot cope with the level of visitors, will damage the company’s image and result in a loss of business,” explains Phil Thersby, KEMP Product Manager at First Distribution.

“A Server Load Balancer solution allows you to plan for handling increased traffic, by ensuring that it is directed to servers that are performing best and have spare capacity based on factors such as concurrent connections and CPU/memory utilisation. If a server or application fails, the user is automatically re-routed to another functioning server,” he continues.

The small-to-medium enterprise space is a focal point for the company. Ongoing interaction with this growing segment of the market is an important component of the company’s strategy.

A big driver for Server Load Balancing among SMEs is the list of changes Microsoft has made to its core server architecture in Exchange 2010 including the use of Exchange Client Access Server (CAS) to handle client connections.

This makes Server Load Balancing necessary to automatically re-route and reconnect users to optimised servers to avoid poor performance and deliver high availability.