PRLog - Oct. 30, 2012 - GURO-GU, South Korea -- What kind of app would you expect from a father who dotes over his three daughters?
For the answer, look no further than the apps being launched by Publ Studio. The products developed by this children’s media company range from an imaginative interactive book app that features a cute kid next door to an exciting educational app where the player gets to solve a mystery like a detective.
Unlike standard e-books for children, the apps made by Publ Studio are not just for reading as the user flips from one page to the next. Instead, when kids touch the pictures in these book apps, fish leaping out of the water catch their eyes and a variety of sound effects engage their ears. The storybooks can also be read in Japanese and Chinese, and the reader can even record their voice and play it back. In a word, these are interactive edutainment apps.
In November, Publ Studio is planning on launching a new kind of app that will transcend the trend in interactive book apps today to respond to touch. This app is Detective K, an interactive educational app that offers a variety of endings depending on the choices made by the reader. With a creative story and oodles of animations, this app is designed so that children can enjoy it for a long time as they explore the many possible endings.
Combining games and puzzles with an interesting story, Detective K represents a new kind of “g-learning”
But this will not be the first app that Publ Studio has released. Publ Studio’s first product was the book app The Kid Next Door, the story of which was written personally by the company’s CEO Lee Hae-won, who has three lovely daughters of his own. The book app was praised for its sophisticated drawing style, which meets children at their level, and for its original story, and it was highly ranked in the educational app category. It has the freshness that only an original children’s book can offer, a memorable story that unfolds like the plot of a movie, and a variety of games related to the story.
Publ Studio has also produced an educational app that can teach four languages simultaneously. This is Hansel and Gretel, an app that was designed in collaboration with SPC Networks. Hansel and Gretel aims to give children an easy introduction to four languages as they touch the screen, read the story, and play games. The app, which pursues learning and fun at the same time, was promoted to hundreds of thousands of customers at Dunkin Donuts, Paris Baguette, and Baskin Robbins stores all around Korea.
“Our objective at Publ Studio is to make good education apps that are fun to use and also help people learn,” said Publ Studio CEO Lee Hae-won. “We are also working hard to think outside the box and write stories and create moods that stand out from the competition.”