HTML pages are customized to few particular phrases or keywords. These pages are programmed to be noticed only by particular search engines’ spiders. The purpose of creating doorway pages is to lure the search engines for getting higher rankings in search results. Once a user lands on doorway page, he is instantly redirected to "real" website.
The working pattern of search engines and principles of search engine optimization are quite simple. Organic SEO practices do not allow building invisible pages stuffed with relevant or non-relevant keywords. Most search engines have already issued the regulations prohibiting the usage of doorway pages. This creation is considered "spammy SEO practice that might work for a short-term but not for long run. The penultimate results may appear even in shape of ban upon the entire website. Then, what is the need to adopt such tricks that can draw penultimate action to deliver only loss?
Some SEO experts still favor the creation of such pages but experienced SEO consultants who believe only in Organic SEO boost to a website don’t like this trick. Technical Head from www.thinketc.com says, “ Today, spiders have become smarter and these can smell the foul practices better. Drifting the visitors through spammed ‘Doorway Pages’ is not a good practice. These pages create useless clutters in search results besides making the searching process less effective. If the website content is appropriate, then there is no purpose of using doorway page.”
Search engine optimization of any website is best viewed as long term promotional activity but creation of doorway page never helps in this task. Therefore, Do not let your SEO vendor settle for ‘easy- tricky’ solutions; keep the control over the activities they are doing. For this, web owners do not need to be SEO expert; just the cost says much. Organic SEO practices bring organic traffic and deliver safely for longer period but definitely - these cost more.