Location is the big fish
Location can simply make or break your advertising strategy when it comes to automated systems. Location rules can slightly vary in case of indoor and outdoor systems. For instance, in case of placing a movie advertising signage in a theatre, one has to consider a place from where people are going to come in. In case the film is an upcoming release, then, advertisements are better around the exit area. In case of outdoor advertisement, a place that entertains most traffic throughout the day ought to be the best. So, rules can vary but the central idea is the same; you need to be where the maximum pair of eyes is.
Content is king
This is specifically true in case of Scrolling led sign and related advertising machines. Content is king in case of scrolling signage, and advertiser has to make sure that it is something that catches attention. While words like sale, discount and best deal have been used more than enough, they still hold the power to make a person stop and take notice. So, there is no reason why you should not consider using the same trick.
Besides that, offering news and weather updates is also an effective medium to let your brand name slip in the minds of people. color LED Display use this trick a lot and most of time, it works like magic. Being witty with content also helps greatly. So, make your choice.
Be experimental and creative
In case of outdoor advertising, there is a lot of competition. Your billboard not only has to compete with its other counterparts but also with banners, bus hoardings and other advertising elements. Hence, it helps to be creative and experimental. This can be achieved through content, image, video or combination of all. It can be a little tricky for a business minded person to achieve the same. So, don’t hesitate to look for external help. If you don’t plan to bring professionals on board for the sake of cost, friends can come pretty handy. If you think out of the box, your single line led display
are going to mint money for you.
As mentioned above, there is fierce struggle going on for customers. And to cut your share of pie in such an environment, you need to outthink your competitor and come out with ideas that can make your signage and billboard attract extra attention.
So, these were tips for making signage and billboards effective. Do share your views regarding advertising in comments section.