Arellano will discuss his new book, “Taco, USA. How Mexican Food Conquered America,” which details why the U.S. loves all things folded in a tortilla, when salsa overtook ketchup as the country’s favorite condiment in the 1990s, nachos are the third-largest concession food after popcorn and soda, and the U.S. is the world’s largest consumer of tequila. He addresses what constitutes “Mexican” food in the U.S.? What’s “authentic”
Arellano made his national reputation with the ‘¡Ask a Mexican!’ column when he was perpetually amazed by local ignorance about Mexican culture and history. He invited reader submissions of questions about Mexico and started the column by making up the first question: “Dear Mexican: Why do Mexicans call white people gringos?” His response in jest was that “only gringos call gringos gringos.” He said, “Mexicans preferred the derogatory term “gabachos.”
Arellano’s ‘¡Ask a Mexican!’ column has a circulation of more than two million in 38 markets. He has received the President’s Award from the Los Angeles Press Club, an Impact Award from the National Hispanic Media Coalition, and a 2008 Latino Spirit Award from the California State legislature.
The Food for Thought Lecture Series is sponsored by the UH Center for Public History and the El Paso Lecture Series. The series focuses on the scholarly study of food and encourages cross-disciplinary collaboration on the many ways that food shape business, economies, nutrition and health, the environment and social relations.
Best-selling Author and “Ask a Mexican!” Columnist Gustavo Arellano
Food for Thought Lecture Series
5 p.m. Thursday, Nov. 15. A book signing will follow the event.
University of Houston
Roy G. Cullen Building, Room 104
Visitor parking at the Welcome Center and Parking Garage
Entrance 1 off Calhoun Road
Free and open to the public. For more information, contact Todd Romero at firstname.lastname@example.org
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