Moonlight Media to represent CounterpartyLink

Oct. 29, 2012 - PRLog -- Moonlight Media announced today that it has been chosen to represent CounterpartyLink across Europe, US and Asia. Moonlight Media specialises in public relations and marketing for financial institutions and the technology companies which provide trading and risk management applications to these institutions. Its clients range from Silicon Valley start-ups to some of the largest global fintech corporations.

Through its LEI (Legal Entity Identifier) research and intelligence, CounterpartyLink provides critical information in the areas of global trade and the fight against money-laundering through Know Your Client (KYC) requirements of governments and regulators around the world.

Alla Lapidus, director of Moonlight Media, says: “CounterpartyLink is a great business, at the heart of issues central to global financial institutions. As CounterpartyLink addresses some key concerns in risk management and global regulation the timing of this engagement is excellent.”

James Redfern, CEO of CounterpartyLink said: “It clearly made good business sense to outsource our communication activities. Following a review of specialist agencies it soon became clear that Moonlight Media understood our business and our client focus. I am particularly impressed by their innovative use of social media in a business context. Our aim is to use these tools to engage with our audience and to create a greater awareness of what we do.”

John Norris, managing director of Moonlight Media, commented: “CounterpartyLink is a great fit with our financial technology clients and it’s particularly exciting to represent a client in the hot topic area of LEI and global compliance and regulation. We are looking forward to showing just how much PR can contribute to their business.”

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Editorial contact:
Helen Rennie-Smith
Moonlight Media
Tel: 020 7250 4770
Email: helen@moonlightmedia.co.uk

Notes to Editors
About CounterpartyLink Ltd.
CounterpartyLink was established in 2005 by a small group of financial services information executives with a big idea: to build the world’s leading source of high-quality data on legal entities. The mission of the company is to reduce the burden of collecting and maintaining compliant legal entity data, by providing accurate and auditable global information from primary sources, and maintaining it through efficient, documented processes.
From their experience working with some of the world’s largest financial organisations and exchanges, the team members knew that the collection and maintenance of legal entity data was a crucial but often overlooked part of the reference data challenge.
CounterpartyLink has clients across the world, including financial centres in the UK, USA, Canada, Australia, Hong Kong, France, Switzerland and Spain. They benefit from the most accurate data on legal entities delivered in the most timely, complete and evidenced way possible.

About Moonlight Media Ltd.
Founded in 1998 and based in the City of London, Moonlight Media is a specialist international public relations, media strategy and marketing agency focusing on global financial trading technologies, OTC derivative  Exchanges, international banking, and risk management sectors as well as algorithmic and high frequency trading (HFT). With decades of experience in banking and trading, Moonlight Media has a thorough understanding of its specialist markets and provides strategic and tactical PR, IR and Marketing Services to a client list including some of the world's leading trading and risk management technology providers.