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MindMatrix Enriches its Marketing Automation Software with Next Generation Personalization Module

The enhancement will empower users to lend greater relevance to their outbound and inbound marketing and sales efforts

 
PRLog - Oct. 29, 2012 - PITTSBURGH -- MindMatrix (http://www.mindmatrix.net), the Pittsburgh based Marketing Automation Software Company (http://www.mindmatrix.net/), has made an exciting new upgrade to its marketing software (http://www.mindmatrix.net/marketing-automation-software-for-marketing.html), AMP. MindMatrix has enhanced AMP with a powerful the personalization engine. The engine will enable users to infuse a high level of personalization to both, in-bound and out-bound marketing.

The personalization engine (http://www.mindmatrix.net/personalized-marketing-materials.html) collects prospect data from various available sources including website/landing page visits, form sign-ups, marketing campaign responses, CRM databases etc., and then analyzes the data and uses that information intelligently to allow a high level of personalized marketing/sales approach. Users can personalize their sales and marketing messages based on pre-defined criteria ranging from contact activity, attributes, pre-set time-frames and more. The USP of AMP’s personalization engine (http://www.mindmatrix.net/personalized-sales-materials.html) is that it allows users to customize both—text and visual design based on pre-defined criteria. Moreover, this personalization engine is intelligent and works in real-time—refining prospect profiles dynamically to reflect their preferences and choices.

Harbinder Khera, CEO of MindMatrix (http://www.mindmatrix.net/) says, “Individual salespeople always wish to customize their offerings for clients, but are usually limited to options like putting a name and address sticker on a pre-printed glossy brochure or spending too much time hand-crafting a proposal. AMP’s personalization engine changes this. The aim behind this upgrade is to take prospect experience to a whole new level by providing information targeted to the individual consumer– in an on-demand, cost-effective manner. Businesses can achieve superior results in their marketing and sales initiatives by making their content as relevant as possible to the needs of each consumer….and the most cost-effective and efficient way to do so is by automation the processes through the use of comprehensive marketing software (http://www.mindmatrix.net/marketing-automation-software-f...).”

Harbinder believes the upgrade will allow marketers and salespersons to tap into rich prospect data sources and tailor their offerings accordingly; allowing them to enjoy shorter sales cycles, improved customer retention, increased revenue and significantly lesser marketing and sales process costs.”

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Contact Email:
***@mindmatrix.net Email Verified
Source:MindMatrix, Inc.
Phone:412.381.0230
Zip:15203
City/Town:Pittsburgh - Pennsylvania - United States
Industry:Marketing
Tags:marketing automation software, sales marketing alignment, mindmatrix
Shortcut:prlog.org/12011026
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