Oct. 29, 2012 -
PRLog --
MindMatrix (http://www.mindmatrix.net)
, the Pittsburgh based
Marketing Automation Software Company (http://www.mindmatrix.net/)
, has made an exciting new upgrade to its
marketing software (http://www.mindmatrix.net/
marketing-automation-
software-for-
marketing.html)
, AMP. MindMatrix has enhanced AMP with a powerful the personalization engine. The engine will enable users to infuse a high level of personalization to both, in-bound and out-bound marketing.
The
personalization engine (http://www.mindmatrix.net/
personalized-
marketing-materials.html)
collects prospect data from various available sources including website/landing page visits, form sign-ups, marketing campaign responses, CRM databases etc., and then analyzes the data and uses that information intelligently to allow a high level of personalized marketing/sales approach. Users can personalize their sales and marketing messages based on pre-defined criteria ranging from contact activity, attributes, pre-set time-frames and more. The USP of AMP’s
personalization engine (
http://www.mindmatrix.net/personalized-sales-materials.html) is that it allows users to customize both—text and visual design based on pre-defined criteria. Moreover, this personalization engine is intelligent and works in real-time—refining prospect profiles dynamically to reflect their preferences and choices.
Harbinder Khera, CEO of
MindMatrix (
http://www.mindmatrix.net/) says, “Individual salespeople always wish to customize their offerings for clients, but are usually limited to options like putting a name and address sticker on a pre-printed glossy brochure or spending too much time hand-crafting a proposal. AMP’s
personalization engine (http://www.mindmatrix.net/
personalized-
sales-materials.html)
changes this. The aim behind this upgrade is to take prospect experience to a whole new level by providing information targeted to the individual consumer– in an on-demand, cost-effective manner. Businesses can achieve superior results in their marketing and sales initiatives by making their content as relevant as possible to the needs of each consumer….and the most cost-effective and efficient way to do so is by automation the processes through the use of comprehensive
marketing software (
http://www.mindmatrix.net/marketing-automation-software-f...).”
Harbinder believes the upgrade will allow marketers and salespersons to tap into rich prospect data sources and tailor their offerings accordingly;
allowing them to enjoy shorter sales cycles, improved customer retention, increased revenue and significantly lesser marketing and sales process costs.”