- Oct. 29, 2012 - MindMatrix
, the Pittsburgh based Marketing Automation Software Company
, has made an exciting new upgrade to its marketing software
), AMP. MindMatrix has enhanced AMP with a powerful the personalization engine. The engine will enable users to infuse a high level of personalization to both, in-bound and out-bound marketing.
The personalization engine
) collects prospect data from various available sources including website/landing page visits, form sign-ups, marketing campaign responses, CRM databases etc., and then analyzes the data and uses that information intelligently to allow a high level of personalized marketing/sales approach. Users can personalize their sales and marketing messages based on pre-defined criteria ranging from contact activity, attributes, pre-set time-frames and more. The USP of AMP’s personalization engine
) is that it allows users to customize both—text and visual design based on pre-defined criteria. Moreover, this personalization engine is intelligent and works in real-time—refining prospect profiles dynamically to reflect their preferences and choices.
Harbinder Khera, CEO of MindMatrix
says, “Individual salespeople always wish to customize their offerings for clients, but are usually limited to options like putting a name and address sticker on a pre-printed glossy brochure or spending too much time hand-crafting a proposal. AMP’s personalization engine
changes this. The aim behind this upgrade is to take prospect experience to a whole new level by providing information targeted to the individual consumer– in an on-demand, cost-effective manner. Businesses can achieve superior results in their marketing and sales initiatives by making their content as relevant as possible to the needs of each consumer….and the most cost-effective and efficient way to do so is by automation the processes through the use of comprehensive marketing software
Harbinder believes the upgrade will allow marketers and salespersons to tap into rich prospect data sources and tailor their offerings accordingly;
allowing them to enjoy shorter sales cycles, improved customer retention, increased revenue and significantly lesser marketing and sales process costs.”