PORTLAND, Ore. – Today, popular photo project with a mission, #ProjectLookUp, joins Instagram under the handle, @ProjectLookUp. In addition to welcoming a new social network to the lineup, founder, Andrew Grossman, announces a weekly challenge to the community.
“I didn’t create the new Instagram to post pictures by @ProjectLookUp – I created it to highlight the top photo submissions from this awesome, growing community,” says Grossman. “There’s something about the competition that makes it even more fun to share photos. I want people to work for that weekly ‘top spot’ on Instagram.”
The photo community first appeared on Instagram with the hashtag, #ProjectLookUp – it quickly spread to Facebook and Twitter by user request. “I never expected that this would grow from a little project to a real social movement,” says Grossman.
Adding a new social network represents one of many recent landmarks for the Portland-based photo project. Recently, Grossman’s concept received broadcast news coverage on two local stations, which helped the project to exceed over 1,000 user-submitted photos.
People interested in submitting a photo can visit ProjectLookUp on Facebook, Twitter, and now, Instagram. Featured photos will pull from every network, so users can continue to submit pictures to preferred social networks.
About Andrew Grossman: Andrew is the founder and principal of Pathos Digital Marketing, located in Portland, Oregon. He is actively employed with small businesses, nonprofits, and most recently, a large corporate utility. His mission is to build a diverse client mix, reaching business objectives via emerging technology and the latest in digital communications styles.