In 1954 a gallon of gas cost 22 cents, a new car cost $1,700, and a new sofa at the just opened Jerome’s Furniture in San Diego cost $64.95. 58 years later, gas is hovering around $4.50 a gallon, a new car costs about $30,303 (TrueStar.com research 2012) and a new sofa costs $299. (Jeromes.com)
Cost in 1954 Cost Today Rate of Increase
Gallon of Gas .22 $4.50 1,945%
New Car $1700 $30,303 1,682%
Sofa $64.95 $299 360%
Jerry Navarra, Chairman of the Board and Jerome’s namesake says, “The values you can find at furniture stores are phenomenal. Prices haven’t kept up with the rate of inflation. If that $64.95 sofa had merely kept up with the CPI index it would cost $757 today. Today, we sell it for $299.”
Why the difference?
“We got better at what we do,” says Navarra, “And we continue to pass that value along to the customer. Our strategy involves leveraging a mix technology automation, purchasing power and manufacturing relationships that save on costs.”
Jerome’s is rolling out the red carpet November 3 and 4 to celebrate 58 years in an inflation-busting business and continues to create value for its customers, such as with its new partnership with The Salvation Army. When customers buy new furniture at Jerome’s, for only $20, the company will send a truck to pick up the donated furniture. Jerome’
During the anniversary weekend, Jerome’s sales team will dress to impress in red carpet attire to celebrate the family-owned business hitting its 58-year milestone. Customers who visit Jerome’s showrooms on November 3 and 4 will be eligible to win a variety of prizes including mattresses, restaurant certificates, furniture, movie tickets and more.
These 58 year anniversary celebrations will take place at all Jerome’s showrooms, including:
Jerome’s San Diego (1190 W. Morena Blvd., San Diego, Ca 92110)
Jerome’s El Cajon (333 N. Johnson Ave., El Cajon, CA 92020)
Jerome’s Scripps Ranch (10724 Treena St., Scripps Ranch, CA 92131)
Jerome’s Chula Vista (775 Plaza Court, Chula Vista, CA 91910)
Jerome’s San Marcos (780 Los Vallecitos Blvd., San Marcos, CA 92069)
Jerome’s Murrieta (24410 Village Walk Place, Murrieta, CA 92562)
Jerome’s Corona (3615 Grand Oaks Ste. C-1, Corona, CA 92881)
Jeorme’s Rancho Cucamonga (11750 E 4th St., Rancho Cucamonga, CA 91730)
“When my parents opened our doors back in 1954, I don’t think he ever expected the level of success and loyal customer support we have today,” said Jerry Navarra, son of Jim and Esther Navarra. “I’m sure they would be very proud to see what Jerome’s has become; now three generations, still going strong! I also think they’d be amazed we could sell a great sofa at such a good price in 2012.”
Founded in 1954, Jerome's Furniture is a family-owned and operated business headquartered in San Diego, Calif. with eight showrooms and six clearance centers located across Southern California, and an e-commerce website providing avenues for consumers to enjoy online furniture viewing and buying. Regarded fondly by generations of families, Jerome’s is known as the best furniture retailer for value (“Jerry’s Price”) and for its wide selection of products. Recognized with numerous awards, including Retailer of the Year by the Western Home Furnishings Association (WHFA) and Honoree of the San Diego National Bank Founders Award along with many other business recognitions as the best furniture store, customers know they can count on Jerome’s to make it easy to shop for furniture with service support including interior design, same day delivery and financing. More information can be found by visiting www.jeromes.com.