With mobile Internet usage predicted to surpass desktop usage in 2014, mobile advertising is an increasingly powerful way to connect with consumers. Yet countless small businesses in communities across America have yet to "mobilize." Happenings Media aims to deliver targeted mobile advertising solutions to national, regional, and local businesses via their magazines.
"With an emphasis on 'What's Happening' in hyperlocal communities across the country, readers are increasingly using Happenings Media magazines as on-the-go resources via mobile devices." says Happenings Media co-founder Tina Paparone. "We're thrilled to have found a partner in Verve that allows the network as well as our local licensees to offer effective mobile advertising solutions."
The network of digital hyperlocal lifestyle magazines recognizes an opportunity for local businesses to establish a connection with consumers via their smartphones. In fact, one half of all local searches are being performed on mobile devices (source: Microsoft Tag) and 39% of consumer report being influenced by their smartphones while in a store (source: Motorola Solutions).
With Verve Mobile's leading location-based mobile advertising platform, Happenings Media and its licensees will be able to fully deliver the services needed to propel the mobile versions of their magazines into effective advertising tools.
About Happenings Media
Founded in January 2011, Happenings Media is a network of digital lifestyle magazines that provide entertaining, informative, & interactive hyperlocal content. Using these platforms, Happenings Media provides local, regional, & national advertisers the ability to engage readers with creative, integrated digital marketing campaigns. Learn more about Happenings Media at http://www.happeningsmedia.com
About Verve Mobile
With its market-leading publishing and location-centric advertising platform, Verve helps thousands of national and local advertisers reach a valuable, premium audience where they live, work and play. Over 3,500 publishers use the Verve platform to manage their mobile web sites, applications and advertising businesses. Verve has offices in New York, NY, Chicago, IL, Washington D.C. and San Diego, CA. For more information, visit www.vervewireless.com