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Xrbia launches new advertising campaign, ‘Buying a house matters’

Xrbia unveiled a new advertising campaign ‘Buying a house matters’. The campaign is an endeavor to reiterate the fact that owning a house not only benefits families but also enables in building communities

 
PRLog - Oct. 26, 2012 - Mumbai 25 October 2012: Xrbia unveiled a new advertising campaign ‘Buying a house matters’. The campaign is an endeavor to reiterate the fact that owning a house not only benefits families but also enables in building strong communities and thereby creating employment opportunities.

“Xrbia’s latest national advertising effort ensures that the consumers know that we; as developers are, working hard to protect the Indian dream of homeownership for theirfuture generations” said Naqisa Silva, Head Marketing & Advertising, Xrbia. “Buying a house is usually an emotional experience as people tend to make the decision to buy based on their feelings, which we are trying to communicate through our new ad campaign” she further added.

The ad tagline ‘Buying a house matters’ is in tune to the “Indian” dream of owning a house. Today, owning a house has not only become a representation of success and achievement in people but also something that they can take pride in. In addition to this it also fills the families with a sense of security and stability.

The thirty second series of ads portrays people coming from different walks of life celebrating their joy of realizing their dream; owning a house.

About Xrbia Developers

XRBIA is a unique housing venture promoted by the Eiffel group, headquartered in Pune, India and has projects spread across Mumbai, Nagpur, Delhi and Pune. XRBIA is building world-class cities across India that are affordable, sustainable and offer opportunity to young Indians.

XRBIA Developers is a sister company of Eiffel Developers & Realtors Ltd and was established in 1995. It is one of the leading real estate developers in the country.

The Eiffel Group’s realty footprints span across Pune, Mumbai, Nagpur, Delhi & Bangalore, with over 25 million sq. ft. of existing development and 119 million sq. ft. of planned projects.


For media related queries contact-

Ganesh Somwanshi, Founder & Director, M- 9820716179

Krescendo PR

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Source:XRBIA
Location:India
Industry:Developers
Tags:affordable housing, xrbia, developers
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