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Follow on Google News | Nestlé Sri Lanka Steps up Investment in Sri Lanka’s Rural EconomyAt a recently held press conference, Nestlé Lanka announced that it had made a big increase in its investments in the first half of 2012 to support and develop Sri Lanka’s rural economy, especially the dairy sector.
By: Nestle We will continue to operate at maximum capacity for fresh milk processing” said Mr. Ruwan Welikala, AVP – Ambient Dairy for Nestlé Lanka PLC. An avid advocate of sustainable business, Nestlé believes that its operations should be beneficial to shareholders and the community it works with. They call this ‘Creating Shared Value’ (CSV). With a presence in Sri Lanka for over a century, Nestle is one of Sri Lanka’s biggest buyers of fresh milk and coconut and has been a powerful catalyst in empowering the development of sustainable livelihoods across rural communities. “Nestlé has always had a strong, long-term commitment to the country and its people. Over the past 100 years, we have partnered Sri Lanka in growth and development through the good times and the bad, in times of conflict and peace. We have been strongly involved in ‘creating shared value’ by creating sustainable business relationships with our Sri Lankan community - a drive that has earned us the title of ‘local multinational’ Nestlé initiated a LKR 10 billion investment in Sri Lanka of which almost one third is directed towards dairy development and dairy based products. Nestlé has been engaged with the Sri Lankan dairy sector since the early 1980’s and has worked closely with relevant authorities and farmers over the years to assist dairy farmers in increasing the quantity and quality of their yield. The company has also established crucial infrastructures and networks such as milk chilling centres and milk collection points across the island, including the North and East, to facilitate the procurement of local fresh milk. Nestlé Lanka’s rural development and other ‘Creating Shared Value’ initiatives in Sri Lanka were well recognised by the local community last year. The company has received numerous awards and accolades, including being crowned Sri Lanka’s Best Corporate Citizen by the Ceylon Chamber of Commerce. Said Mr. Hofbauer “Being Crowned Sri Lanka’s Best Corporate Citizen in 2011 was indeed gratifying as it is a clear indication of our success in enhancing the quality of life for millions of people across the country. We have made significant contributions to the rural economy through big investments in the procurement of fresh milk and have no intention of stopping. We remain committed to actively supporting the growth and development of this country as we have over the last century”. http://www.nestle.lk End
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