eLLzwear's trademark brand eLLz is poised to carve out a niche in the fashion industry for it's unique styles and comfort features. eLLz is a Casual lifestyle Brand inspired by surf, skate and sport. The initial product launch includes four Hawaiian/Tropical prints that are versatile for resort and cruise wear and for regular summer wear at home. All of shorts are made with 100% lightweight ripstop cotton that breathes and a gusseted crotch which provides comfort in the most important area.
The company was started by Design Entrepreneur Jim Lafferty, a career business person and investor who came up with the idea for the line during a long vacation drive back in 2010. The brand has a plan to grow and expand with new styles that appeal to skaters, sports fans, women and children. eLLzshorts will update the online store an an annual basis to feature new designs. The store will also be carrying plain 100% cotton slub v-neck tee shirts to offer as a compliment to the shorts.