Here at CJ Contact Solutions Voice we are industry in-store experts in providing field marketing and POP installation solutions for brands, retailers and design agencies. This month Howard Becker, Division Director at CJ Contact Solutions writes an opinion article for Retail Focus magazine:
“The seemingly never-ending recession continues to hit volume sales within grocery retailing. Perhaps even more tellingly, shoppers are not simply changing what they buy – the way they shop is changing too. A growing number of us are now favouring a ‘little and often’ approach to our grocery shopping, increasing the frequency of visits to complete smaller top up shops, sometimes as often as three times a week.
When Tesco announced its first profits warning in over 20 years at the beginning of the year, it not only acted as a reminder that economic worries still persist but also helped to cast the spotlight firmly on untapped opportunities for FMCG brands within convenience retailing. Naturally, FMCG brands focus heavily on supermarkets, but they know they cannot afford to ignore this fast-growing sector.”
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