Facebook is the top choice for more than 80 percent of the small business that have adopted social media, followed by YouTube, Twitter and LinkedIn. Obviously, the website will never go away, nor will email strategies, both of which are the most used method of interaction on the digital map.
Most small businesses executives check their email six or more times a day, and many will check their email first thing when they get to the office. It’s obvious that social media isn’t going to trump the company website or email accounts anytime soon, but its’ still an extremely useful tool.
How are companies using social media? Consider that around one billion people are familiar with and know how to use Facebook. This makes it a valuable advertising tool. But it’s also being used to help companies build problem-solving teams of employees who can all access the same information on one site, and discuss their projects on that same site using the chat tool. But it’s also a communication tool for a company and its clients, which helps to build strong relationships and brand loyalty.
“Social media can provide real-time interactions between customers and companies, which is proven to have an impact on sales and customer satisfaction,”
While many companies use social media (http://www.webmasterstudio.com/
Every company is concerned with cost, which is another reason why social media works – it’s basically free. The corporate website (likely not free) will likely always have its place, but more companies are adding social media functions to those sites. A link on the site that allows a user to like or add themselves as friends has proven to increase sales.
Public relations workers are constantly trying to get the word out about the positive aspects of a company’s products and services. News bureaus don’t always bite on these news items as hard news, so leaking out onto Twitter and Facebook has become a go-to outlet for these items that are possibly valuable to consumers if not to the daily paper.
Whether it’s Twitter, MySpace, Facebook, LinkedIn or YouTube, companies that avoid social media resources are also avoiding potential profits.
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