Nick Langley from medical sales recruitment specialists Advance Recruitment says, “Performance reviews are commonplace in most businesses so it is only right that the same should apply to the people responsible for our well-being.”
The new checks will ensure the public that their doctors will be above a certain standard, and thoroughly checked to see if they are capable of their job. A decision on whether or not to allow a doctor to continue to practise will be based on annual appraisals and feedback from patients and colleagues as well as revalidation by the GMC which will take place every five years.
Nick states, “All healthcare and pharmaceutical organisations have their ‘star’ performers who build excellent relationships with customers and cement deals on a regular basis.” And that, “The key to good management is to keep these medical sales representatives happy and develop those lower down the league tables into becoming ‘stars’ as well.”
In the current financial climate, companies have sometimes had to compromise when searching for candidates. During testing of the new system, concerns were raised over the performance of 4.1% of doctors. Where 2.4% of the cases were deemed lower level issues, such as lateness, 1% were medium level, which included problems with behaviour including rudeness to patients, and only 0.7% the issues were serious and would have had an impact on safety.
“All clients with medical sales vacancies ask for the candidates who are top performers. However, more companies than ever are now considering candidates who have the potential to become the league winners of the future. Performance reviews are a vital management tool to get to help achieve the highest standards – whether for healthcare sales representatives, doctors or accountants.”
Advance Recruitment, an online medical recruitment agency, specialise in locating medical and pharmaceutical sales jobs across the UK. Visit http://www.advancerecruitment.net for more information or call 0800 783 0920.