Pairing a vast selection of Dickies® work wear clothing items, suited to trade professionals, contractors and do-it-yourselfers, with Canada’s Home Depot, which stocks as many as 40,000 home improvement products used by these same people, seemed a logical step according to company officials.
One of the most remarkable aspects of this new online marketing venture, illustrating the confidence of both parties in their partnership, is the vast number of Dickies® work wear items immediately available through HomeDepot.ca. As of today, trades people, contractors and consumers alike can order any of 876 Dickies® work wear clothing items, including outerwear jackets, pants and shirts, jeans and shorts and bib overalls, all in a multitude of styles, colours and sizes, at their computers or on their phones, with just a few clicks.
Already recognized as ‘the’ name in work apparel internationally, the success of the Dickies® brand has been built on a dedication to innovation, as demonstrated by the new HomeDepot.ca partnership, a watchful eye on trends and styles and the capacity to continue to produce quality products.
What began as a family owned and operated company producing bib-overalls in the U.S. in the 1920’s has grown to be the number one manufacturer and marketer of work apparel world-wide by staying relevant to consumers, continuing to expand and update its selection, from offering everything from staple work pants and shirts to introducing women’s work wear, chore coats and even denim jeans, 46 styles of which can today be ordered and delivered through HomeDepot.ca.
Dickies® work wear is currently sold in all 50 states of the U.S., as well as in Canada, and in overseas markets including South Africa, Australia, Russia, Chile, Japan, Iceland, Europe and Mexico.
The new online marketing venture with HomeDepot.ca substantially augments the company’s reach into the Canadian marketplace, creating a new source of access to the Dickies product assortment across Canada.