As indicated by the title, "108 direct mail marketing tips for 2013" surveys the direct mail landscape and suggests strategic tips to help in an uncertain time.
"No doubt the competition for every piece of market share in intense", company president Richard Weisskopf (http://en.wikipedia.org/
"Direct mail plays an important role simply because of it's ability to focus on a target market and deliver a relevant message", he added.
The direct mail tips are divided into sections and are strategy focused as well as concerned with the actual steps or processes required.
"There is no shortage of material on the internet regarding postage saving, print conservation, and so on. What many marketers would like to hear are specific suggestions on how to most effectively compete - and get a competitive edge", said Weisskopf.
"108 direct mail marketing tips" can be the basis for discussion among marketers about to begin a direct mail campaign. The subjects covered are the key points in the direct mail process.
These include the ever important 'offer', the 'call to action", market testing, and the best use of vendors.
"Vendor strategy' has become as important as any other tactical consideration. It's not simply a matter of being friendly or being what is considered a good client. It goes further and brings vendors into the risk-reward aspects", according to Weisskopf.
"101 direct mail marketing tips" will be updated on a continuous basis as new information becomes available.
Contact http//www.Gotdirectmail.com for further information.