“This is certainly a surprise,” says Kelley. “But any recognition has to go to the “What Kate Wore” readers.”
Kelley has long been a student of fashion and quickly recognized a budding style icon in England’s Kate Middleton. The “What Kate Wore” blog was launched eighteen months ago. Since then millions of people have visited the site to get their first look at Kate Middleton fashions.
“We’ve built a community of very passionate readers,” said Kelley. “They seek out information about the fashions Kate Middleton is wearing. The Duchess of Cambridge is revolutionizing royal fashion and the blog has become a go-to source for our readers and fashion media.”
That deep pool of readers brings a wealth of information.
“Our readers are quick to identify the items Kate will be wearing,” adds Kelley. “I am continually amazed at their sharp eyes and willingness to share their knowledge. That makes for a richer experience for everyone.”
The “What Kate Wore” blog is also a source of information for media outlets worldwide. Kelley has been featured in television and print articles everywhere from Singapore to London to the United States. Kate Middleton has captured the world’s attention.
“Let’s be candid,” says Kelley. “For a lot of our readers Kate is the classic “fairy tale princess” in real-life. Her willingness to wear clothes that are readily identified and purchased is making the dream come alive for many women. The “What Kate Wore” blog is part of that process.”
Susan Kelley is the founder and President of The Preppy Princess, LLC., a Michigan-based private corporation and the owner of the “What Kate Wore” blog site.