The program includes friction products for every class and category of work truck in class 1c-8. It is designed to help parts distributors and retailers increase market share in the work truck and fleet market. To accomplish this goal, Fras-le provides distributors and retailers with a complete sales kit, along with marketing, technical support and training resources. Fras-le's program also provides access to a proprietary database of work truck fleet prospects, specific to geographic markets.
"Fras-le is known, world-wide, for being a heavy-duty friction market leader," said Randon. "It’s a natural fit for Fras-le to become the major disc pad player in the work truck segment. We are committed to serving this market and want people to recognize Fras-le as the primary source for OE quality brake pads for work trucks in North America."
Randon brings more than 16 years of experience within the Randon organization to his role as Fras-le S.A.’s CEO, a position he has held since 2007.
Fras-le's complete line of hydraulic and air disc brake pads for class 1c-8 vehicles are available in two brands: Extreme Service, severe-duty friction; and Magnum Pro, OE match friction.
At its 2012 AAPEX booth, Fras-le will present an interactive foam cast display of a Class 8 truck to tout the company's sponsorship of Formula Truck. Fras-le has been an official sponsor of this unique motorsports circuit for more than 10 years. Formula Truck is one of the largest racing series in South America that involves Class 8 truck tractors competing in a 10 race season, held from March through December.
Fras-le brake pads and linings, known for their quality and performance features, are available in the North American OE and aftermarket, as well as in more than 90 countries. All of the company's friction products are comprised of application specific formulations, are made from top-quality raw materials and are asbestos-free.
To find out more, visit Fras-le at AAPEX Booth #3435, phone (248) 735-4900, or email fnai@fras-le .com.