“We want to offer our customers peace of mind and the best values on custom diamond jewelry,” says Mike Topr, President of TraxNYC. “When a customer can directly see all the flaws or perfection of a particular diamond through our electric microscope, they know what they are really buying is worth the price they’re paying. It’s just another way for us to show our clients that we stand by our diamonds and that we’re an open book about all aspects of our products.”
Customers can come by TraxNYC’s diamond district office in New York City and request a viewing of the diamond they wish to purchase through the electric microscope for verification before making a commitment to buy. Diamond appraisal is difficult with the naked eye, making it hard to tell a VS1 clarity diamond from an SI2. Flaws in both VS1 and SI2 are only visible through the electric microscope but the difference in price is huge: a “G” colored SI2 is around $4,800 and the VS1 around $6600, making for almost 30% increase in price. The electric microscope would show the SI2 diamond having some pinpoint exclusions or blemishes which a VS1 should be free of.
Many jewelers also work exclusively with one diamond wholesaler whose prices fluctuate day-to-day according to the market. To offer the best possible prices on diamonds, TraxNYC has several diamond wholesalers in-house so they can take advantage of the day’s best diamond prices for their clients. This explains how the firm offers extremely competitively priced diamonds: carat-for-carat, their diamond prices are lower than other diamond companies 9 out of 10 times. To date the firm has used these diamonds to create thousands of intricate custom diamond jewelry pieces requiring drafting, making a computer model, creating a mold, and finally worked upon by an expert skilled jeweler who will cast the metal and insert the diamonds into the final piece. The process from beginning to end is done in-house with their own equipment and modeling software, keeping costs down by allowing for the use of the day’s best diamond prices. This allows the client to receive a valuable piece of custom jewelry at below market prices.
To customize your own ring, pendant, bracelet, and more, visit TraxNYC’s custom jewelry page.