November 3rd, 2012 will be the official launch of the "Say GRRR to Cancer!" campaign. Kyla Sentes, owner and designer at Dog Hair Included came up with the idea after losing her very old and dear friend to sinus cancer. Darren Zenko was a well-known Edmonton-based writer and video game reviewer and Sentes designed a line of dog accessories in his honour called Geek-a-mals, with a portion of the proceeds to be given to the Canadian Cancer Society.
"Darren had known my dog Lucy since we first rescued her as a puppy 15 years ago, and he had a special relationship with her; we talked about her many times in his final weeks. He even helped to save her life when she was electrocuted on an Edmonton street seven years ago. He was always incredibly supportive of my creative endeavours. Combining those elements with his love of genre writing made this seem particularly apt. It's a small thing, but I think he would have gotten a kick out of it,” says Sentes.
The launch of the campaign will be celebrated with a fundraising event on November 3rd at Brandy's Holistic Centre and Canine Cafe, the only place in Montreal where humans can enjoy a coffee with their canine companions. Owner Christina Monaco readily volunteered her venue, having herself been closely touched by cancer.
Several other local Montreal businesses have jumped on board to participate:
Dog Hair Included (doghairinc.com)
Fido Confections (fidoconfections.com)
Laika's Bark (laikasbark.com)
Brandy's Holistic Centre and Canine Cafe (brandys.ca)
Valérie Tessier will also be on-hand with human-oriented vegan cupcakes and the Montreal Dog Blog (montrealdogblog.com)
Sentes has been overwhelmed by the encouragement of her fellow businesswomen:
The event will run Saturday, November 3rd from 10am-4pm at Brandy's (469 rue Marie-Anne) and both animals and humans are welcome. Individuals wishing to donate directly to the CCS can do so through a direct donation site set up for the campaign, the link will be available at doghairinc.com/
For more information or to book an interview contact:
Rachel Sentes, gal-friday publicity