Since purchasing the shop in 1985, Gene Morrill has taken countless classes, earned his AMM designation and degrees to teach courses at the college level. Certified Automotive Specialists for decades has been affiliated with AAA (four-time quality award winner), ASE (Blue Seal Shop), ASCC, ASA, AMI and BBB. According to Tschanen Brandyberry, Motor Age managing editor, Certified Automotive Specialists is an overall quality operation that has adapted well to the changing marketplace.
“Gene and Robin have done an excellent job of bringing on board people who understand how to reach today’s customers,” says Brandyberry. “They have adjusted well to both changing vehicle technologies and changing management techniques to be a success for nearly 30 years.”
The shop will be featured on the cover of December’s Motor Age. In addition to a look at the Morrills’ operation, the magazine will cover the other nine shops that made the 2012 Top Shops list. They are: Bill’s Quality Auto Care, Simi Valley, Calif.; Carfix, Garner, N.C.; Franklin Automotive, Birmingham, Ala.; Garry’s Automotive Inc., Boise, Idaho; Haglin Automotive, Boulder, Colo.; Pellman’s Automotive Service Inc., Boulder, Colo.; Rad Air Complete Car Care, Strongsville, Ohio; Rick’s Automotive Inc., Springfield, Mo.; and Virginia Auto Service, Phoenix, Ariz.
“The quality of shops that entered this year was higher than in any year past. This is a true testament to the number of owners in the U.S. who realize quality from training to marketing to management is important in surviving in today’s economy,” Brandyberry says. “Owners are making their businesses better, and we are proud that we can showcase these shops, and others throughout the year, to continue to make the industry better.”
The 2012 Motor Age Top Shop competition was sponsored by ACDelco, Ingersoll Rand, Kia Genuine Parts, Mitchell1, Mudlick Mail, and Toyota Wholesale Parts.
For more information on the 2013 Top Shops contest when it is available, email Brandyberry at tbrandyberry@
If you’d like to schedule an interview with Tschanen Brandyberry, contact Boris Chernin, marketing manager, at (310) 857-7632 or e-mail Boris at firstname.lastname@example.org.