The agency is responsible for managing a media relations campaign targeting 1 million strong (source: latest census’ data) UK Poles and approx. 60 media platforms addressed to Polish people living in the UK.
The agency will be preparing a press release in Polish, organising interviews with the writer and arranging book reviews in the biggest press titles and digital media.
Sweetest Enemy is the long-awaited sequel to The Black Madonna of Derby, a novel about a family living in Derby whose roots lie in Poland.
This will be the second time that Think Big Comms has run a PR campaign for Joanna Czechowska. In 2008 the agency helped market the author’s first novel – The Black Madonna of Derby, which became a bestseller in online bookshops that sell Polish language books in the UK.
We are delighted to be working with the author once again and hope the current campaign will be even more successful’ comments Matylda Setlak, the MD of the Polish comms agency.
More information can be found on www.thinkbigcomms.com