Mumbai, 23rd October: After a successful season last year, India’s hottest show on how to impress women is back with a second titled ‘Superdude’ only onbindass. In an attempt to further decode the mind of women, Superdude is back this season much bigger and better. So who is a Superdude? The guy every man wants to be like and every woman wants to be with… Are you ready to be that dude?
Like the first season, 13 self-proclaimed dudes were selected, to be groomed and nurtured into a Superdude, through the on-ground auditions across three cities – Delhi, Chandigarh and Mumbai. The dudes will be trained and cultivated into Superdude by the UltimateSuperdude – Ashmit Patel. Assisting Ashmit in this task will be a ‘diva’ the British Asian bombshell- Sofia Hayat, who will ensure that the boys get a reality check on what girls really want and co-judge them along with Ashmit. Co-hosting the show with Ashmit and also giving a women’s perspective to the 13 boys, will be MadhuraNaik, a popular face on Indian television.
Commenting on the launch of the second season, Nikhil Gandhi, Executive Director, Youth Channels - Media networks Disney UTV, says “We are extremely happy to announce the second season of this show.Last season was a super hit amongst the youth and that encouraged us to come back with the second season.This season, we have upped the dude quotient and have changed the format to give it an edge! We have also, created a consumer connect with our audiences by going on ground for the very first time, for the audition across three cities.The response to the audition has been phenomenal and we are sure that the show will be an entertaining for both the audiences and the contestants.”
Adding further, “We have also extended the Superdude band to other platforms like – web, where we have created a dude school which gives you lessons and tips on how to become a dude. Ground – Three city Auditions and College activations acrossfive cities. Superdude Bike – We have, for the first time, franchised our very own bindass Superdude Bike. The bike is a custom made 500cc machine which is being built by Vardenchi, the leaders in customized bikes. You can now order your own bindass Superdude bike customized to your taste.”
The 13 dudes selected will get a chance to live in the ‘Superdude Mansion’ where they will be trained and polished by their ‘guru’ Ashmit Patel in the art of approaching and impressing women while they compete with each other to win the coveted title of ‘Superdude’
Once in the Superdude mansion, the final 13 contestants will be split into 2 groups – the good boys (the kind you can “take home to your mother”) and the bad boys (the kind who “you will want to meet, but your mother won’t“). The two groups will live in separate bedrooms in the Superdude mansion which will be designed keeping in mind their character, moods and tastes. The good boys and the bad boys will compete with each other in various tasks which would test their skills in make an impression on girls, be it striking a conversation with a girl at a bar or impressing her with their chivalry. Apart from contesting in these tasks, the 13 dudes will also have to impressMadhura.Their success in this will help them gain access to luxurious amenities in the house. Adding twists to the plot will be the concept of interchangeability wherein depending on their behavior in the Superdude mansion, the contestants will be reshuffled within the two groups.
13 contestants…
SUPERDUDE PREMIERES ON bindass® ON OCTOBER 27, 2012 AT 7pm
For further information, please contact:
Atul Malikram
9827092823
