PRLog - Oct. 24, 2012 - MIAMI -- United Medical Industries - a Miami-based biomedical waste disposal service better known as "UMI" - recently completed a series of additions and upgrades to UmiWaste.com intended to increase their online visibility to medical waste generators across Florida by expanding their accessibility across the Mobile Web. The goal of UMI's hands-on president Jose Yero was to make their W3C standards-compliant HTML5/CSS3 website more "responsive"
Mobile-Friendly Device-Aware Responsive Web Design
"There are two basic schools of thought when in comes to delivering RWD [responsive web design]," explains Bruce Arnold, the Miami web developer retained by Yero for the original design and all upgrades to the site. "The 'device-agnostic' approach ignores device detection and relies on client-side CSS media queries combined with so-called fluid grids [web page layouts] and flexible images. The 'device-aware' approach, on the other hand, relies on device detection via DDRs [device description repositories]
To accomplish that for http://UmiWaste.com, Arnold installed a comprehensive WURFL DDR to enable server-side device detection linked to a capabilities database and - unlike CSS media queries - allow a common base of content to be formatted for a specific device (e.g. Amazon Kindle or Apple iPhone), platform (e.g. Android or iOS) or browser (e.g. Opera Mobile or Safari) without placing any extra load on tablet or smartphone CPUs. For not-so-smart mobile phones - or roughly 75% of the Mobile Web marketplace [youtu.be/lx4NoT03Yi0]
UMI is not the only company taking the device-aware approach to responsive web design. According to a recent Smashing Magazine op-ed by Ronan Cremin and Luca Passani entitled "Server-Side Device Detection..."
About United Medical Industries | UMI | UmiWaste.com
Founded in 2002 by medical waste management industry pioneer Carlos Campos, "UMI Waste" (786-331-8661)
About Web3.0DesignMiami.com | WebReDesignMiami.com | PervasivePersuasion.com
Miami web designer and Mobile Web developer Bruce Arnold's http://WebReDesignMiami.com/