What sets this concept apart is a focus on connecting local consumers with local suppliers in addition to serving the travel market. The site is becoming a place where local people go to find anything local and it's becoming a part of their everyday lives. People like it and they're are talking about it.
DestinDirect.com now includes complete shopping and services directories with pages dedicated to well over 100 business categories and the list is growing. In services, there's an emphasis on every type of business needed to support a consumers home, car or themselves. In shopping the effort is to include businesses offering the full range of products most local families buy.
As strong brand identities are developed by sites like this in their communities, users tend to know who they are and navigate directly to them rather than going through a traditional search process. This can save time for busy consumers.
The next evolutionary step in this process may be the development of a central directory linking consumers with similar sites in destinations they plan to travel to.