“PHILfactor is all about rallying the philanthropic community to reward one of its own; to celebrate innovation, creativity and results; to have the story of a deserving organization told to target audiences—marketed and promoted in a contemporary way,” said Phil & Co. partner Cliff Sloan.
Phil & Co. will reward the most promising organization by telling their story with a pro-bono marketing and communications strategy and integrated campaign worth approximately $25,000. The goal is to advance the winner’s mission, differentiate it from competitors, raise awareness of the organization, and elevate the brand with key audiences.
“We created PHILfactor to help build a community of forward-thinking, proactive champions of ‘doing good’ who believe that powerful and meaningful fresh ideas and authentic storytelling are key drivers of the long-term success of all non-profits,”
Entering the PHILfactor contest is free. Just visit http://philandcompany.com/
The PHILfactor Advisory Committee
Once all submissions have been collected, five finalists will be selected by a panel comprised of Phil & Co. partners, Gary Zarr and Cliff Sloan, and the following industry experts:
- Kathleen Francis, President, Oasis Sports Ventures
- David Hessekiel, President, Cause Marketing Forum
- Deborah Krulewitch, Senior Vice President, Corporate Administration, The Estée Lauder Companies
- Marian Stern, Adjunct Professor and Member of Senior Staff, Heyman Center for Philanthropy and Fundraising at New York University
Starting December 4th, the general public will have a chance to cast their votes to choose the winner, which will be announced on January 8th.
Participating PHILfactor Sponsors
The winning PHILfactor campaign will be promoted widely via traditional and digital channels, in part through the support of the following PHILfactor partners:
The Cause Marketing Forum provides business and nonprofit professionals with practical information, valuable connections and recognition for outstanding cause marketing initiatives that help companies and causes do well by doing good.
CSRwire is the leading digital media platform for corporate social responsibility and sustainability news. Founded in 1999 to advance the movement towards a more economically-
CSRwire content reaches a broad and highly engaged audience of over 87 million readers in the international CSR/ESG market. With more than 7,500 corporate, nonprofit and public sector members distributing news, CSRwire provides comprehensive coverage in 25 CSR related categories complimenting traditional newswire services with its customized global distribution, daily alerts, events calendar, thought-provoking editorials, social media channels, popular Talkback blog, report distribution, promotions and searchable archives.
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Green Spaces provides the infrastructure for triple bottom line companies to work and grow. With locations in New York and Colorado, its co-working shared offices are hubs for sustainable business leaders gathering social entrepreneurs, startups and freelancers alike. Green Spaces builds strong community, offers special events for networking, serves as connectors, and has been home to more than 500 game-changing startups and organizations. Currently, Green Spaces is home to more than 150 companies in NYC and Colorado. Green Spaces also started the Green Leaders Global network, fostering dialogue and uniting more than 1,000 executives in social entrepreneurship, with a network of 10,000 change makers nationwide.
For more information, please contact:
Sara Lieber (firstname.lastname@example.org (mailto:sara@
Phone: 646.490.6446 / 917.370.1531
Gary Zarr (email@example.com (mailto:gary@
Phone: 646.490.6446 / 917.683.9813