Abraham is a marketing & brand professional with over 17 years of full-time professional experience at senior strategic levels across the varied domains of brand building-advertising, corporate communication, PR & media relations, internal communication, customer service and Internet-technology.
During this period, he has worked with promoters and as a member of senior management teams in key marketing, client management and business development roles at leading advertising agencies like Ogilvy & Mather, an international internet solution provider start-up, Reliance Mutual Fund – India’s leading asset management company and Development Credit Bank. His last assignment (prior to joining Thomas Cook India) was with Future Generali India (both life and general insurance businesses) as part of their original start up team. At Future Generali, Abraham led the Brand, Corporate Communication, Customer Service and Rewards & Recognition teams.
Abraham’s strengths are in the areas of marketing, brand strategy formulation, implementation and management; integrated brand and corporate communication;
Abraham is also a part-time writer and columnist and his articles, opinions and interviews feature in various Brand & Marketing forums, portals and publications such as Campaign India, agencyfaqs, exchange4media, mxmindia, Brand Equity, 4Ps etc. He was also a speaker at the World Brand Congress, Mumbai in 2010 and the Great Indian Marketing Summit in 2012. Abraham was also one of only eight “Futurist CMO” Hall of Fame inductees from across India for 2011-12.
Abraham is a Bachelor in Commerce from Loyola College, Chennai and a Post Graduate Diploma Holder (MBA) in Marketing & International Marketing from the School of Communication & Management Studies, Cochin.
At Thomas Cook, Abraham’s mandate as Head of Marketing, is to lead the Group’s brand building efforts as well as support and grow individual lines of business in line with existing and emerging opportunities.
About Thomas Cook (India) Limited:
Thomas Cook is the largest integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business. The Company set up its first office in India in 1881, and has been providing world-class travel service for 131 years.
TCIL’s footprint currently extends to over 250 locations (including 24 airport counters) in 91 cities across India, Mauritius & Sri Lanka and is supported by a strong partner network of 128 Gold Circle Partners and 166 Preferred Sales Agents in over 100 cities pan India.
Thomas Cook (India) Ltd has been honoured with the “Favourite Specialist Tour Operator" award at the Condé Nast Traveller Readers' Travel Awards 2011 and was also conferred with the CNBC AWAAZ - “Best company providing foreign exchange” in India for the third year in a row. In addition, Thomas Cook (India) Ltd has been awarded the ‘Most Trusted Tour Operator Brand’ by the Times Travel Honours 2011 and also recognized as a “Superbrand”
CRISIL has reaffirmed Thomas Cook (India) Limited with the ‘CRISIL A1+ and AA- rating. The Brand Trust Report™, India study 2012, has ranked Thomas Cook (India) Ltd as The most Trusted Brand in Services. Recently, TCIL was awarded the prestigious National Tourism Award (2010-2011) for ‘Outstanding Performance’
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