Ram launches new ads and is getting ready for Super Bowl XLV

Oct. 22, 2012 - PRLog -- Gurnee, IL, October 22nd, 2012—Ram is launching new ads and is getting ready for Super Bowl XLV.  Ram’s new national advertising campaign titled “Moving Heaven and Earth” will showcase the Ram 1500’s new technology like the Pentastar V-6 engine, eight-speed transmission, updated UConnect Access and air suspension system.  

The television spots began on October 12th and will feature the Ram Trucks tagline “Guts. Glory. Ram.”  The first commercial, titled “Road”, establishes the concept of Ram’s national campaign and will set the stage for the other four additional ads that follow; “Horizon”, “Dawn”, “Mountain” and “Sky”.  

The first of the commercials “Road” features the voice of Ram, actor Sam Elliot, who will also be appearing in his first Ram commercial.  He has some great lines in the ad that demonstrate Ram’s fuel efficiency and class-leading capabilities.  The four additional ad campaigns that follow will highlight Ram’s fuel economy which gets 160 more miles with every tank of gas, the revolutionary rotary shifter that puts the driver in complete control of their surroundings and the road, Active Level air suspension that is designed to take on any obstacle in its way and the Uconnect Access which features Sirius XM radio.  

Ram will feature these ads in major league baseball playoff games, professional and college football games, network and cable TV shows beginning on October 13th.  

The Ram Truck brand has established its own identity and knows its customer.  Since creating a distinct stand alone brand, Ram Trucks have been able to concentrate on what new features customers would like to see and how owners use their new Ram Trucks in Gurnee, IL.

Gurnee Dodge stocks Dodge, Chrysler, Jeep,  and Ram Trucks with a an extensive new and used car selection.  The dealership can be reached at 877-365-5587 or online at www.gurneedodge.com.